Media Buyer, Emerging Channels - Growth Marketing

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AppLovin is seeking a mid-level full-time media buyer to join the growth marketing team in Palo Alto, California. The role involves launching, testing, and establishing digital marketing strategies across new growth channels such as AI search, X, CTV, and out-of-home. Responsibilities include designing and running paid marketing tests, optimizing campaign performance, supporting technical operations, managing channels against KPIs, and owning creative strategy. Candidates must have 3+ years of hands-on paid media buying experience, strong independent work skills, data-driven and creative mindset, and familiarity with tools like Claude, SQL, Posthog, and BI platforms such as Superset or Looker. Experience with landing page testing, conversion rate optimization, B2B advertiser acquisition, ad-tech, DSP, or creative ad concept development is a plus. The position offers a competitive salary range of $153,000 to $200,000 USD, equity eligibility, comprehensive health insurance, 401(k), unlimited discretionary time off, paid holidays, and sick leave.