AdTechTalent
Marketing14 days agoOn-site

AppLovin

Media Buyer, Emerging Channels - Growth Marketing

paid media buyingdigital marketingmedia buyerAI toolsClaudeSQLPosthogSupersetLookerBI toolscreative strategycampaign optimizationgrowth marketingad-techDSPconversion rate optimization

Key details

Salary

Not specified

Employment type

Full-time

Seniority

Mid-level

Years experience

3-5

Location

New York, US

Full job description

AppLovin is seeking a mid-level full-time media buyer to join the growth marketing team in New York City. The role involves launching, testing, and optimizing paid marketing campaigns across new growth channels such as AI search, X, CTV, and out-of-home. Responsibilities include designing structured paid marketing tests, optimizing campaign performance, supporting technical operations, managing channels against KPIs, and owning creative strategy. Candidates should have 3+ years of hands-on paid media buying experience, strong data-driven and creative skills, and familiarity with tools like Claude, SQL, Posthog, and BI platforms such as Superset or Looker. Benefits include equity eligibility, medical, dental, vision, life, disability insurance, 401(k), unlimited discretionary time off, paid holidays, and sick leave. Salary range is $153,000 to $200,000 USD.

What you'll do

  • Design, run, and read structured paid marketing tests on new growth channels
  • Optimize and monitor campaign performance by adjusting bidding strategies, audience targeting, managing budget pacing, and creative testing
  • Support technical operations for existing/new channels including QA conversion mapping and ensuring accurate performance links back to ad platform algorithms
  • Manage channels against internal goals and KPIs, adjusting spend toward genuinely incremental results
  • Own creative strategy across channels by ideating concepts, briefing and directing the creative team, and tailoring format and messaging to what converts best per channel

Requirements

  • 3+ years of direct, hands-on-keyboard execution experience in paid media buying across multiple platforms
  • Ability to operate independently with strong attention to detail regarding performance and budget changes, platform-level delivery discrepancies and tracking drops
  • Strong test-and-learn track record, data driven, and creative
  • Bonus if experienced with landing page testing and conversion rate optimization
  • Comfort with Claude, SQL, Posthog, and BI tools like Superset, Looker, or similar
  • Nice to have: Experience acquiring advertisers or businesses (B2B or marketplace/two-sided), not only consumers
  • Nice to have: Ad-tech, DSP, or marketplace background
  • Nice to have: Direct experience driving ad creative strategy, including mockups or storyboards of ad concepts that drove real performance

Tech stack

AI toolsClaudeSQLPosthogSupersetLookerBI tools

Benefits

Equity eligibleMedical insuranceDental insuranceVision insuranceLife insuranceDisability insurance401(k) Retirement PlanUnlimited Discretionary Time Off10 paid holidays per year80 hours paid sick leave per year

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