AdTechTalent
Marketing14 days agoOn-site

AppLovin

Media Buyer, Emerging Channels - Growth Marketing

paid media buyingdigital marketingAI toolsClaudeSQLPosthogSupersetLookercreative strategyad-techDSPconversion rate optimizationB2Bmarketplace

Key details

Salary

Not specified

Employment type

Full-time

Seniority

Mid-level

Years experience

3-5

Location

Los Angeles, United States; Santa Monica, United States

Full job description

AppLovin is hiring a mid-level full-time media buyer to join the growth marketing team in Los Angeles/Santa Monica, CA. The role involves launching, testing, and optimizing paid marketing campaigns across new growth channels such as AI search, X, CTV, and out-of-home. Responsibilities include designing paid marketing tests, managing campaign performance, supporting technical operations, managing budgets and KPIs, and owning creative strategy. Candidates must have 3+ years of hands-on paid media buying experience, strong data-driven and creative skills, and familiarity with tools like Claude, SQL, Posthog, Superset, and Looker. Experience with landing page testing, conversion rate optimization, B2B advertiser acquisition, ad-tech, DSP, or marketplace backgrounds is a plus. Benefits include equity eligibility, medical, dental, vision, life, disability insurance, 401(k), unlimited discretionary time off, paid holidays, and sick leave. Salary range is $153,000 to $200,000 USD.

What you'll do

  • Design, run, and read structured paid marketing tests on new growth channels
  • Optimize and monitor campaign performance by adjusting bidding strategies, audience targeting, managing budget pacing, and creative testing
  • Support technical operations for existing/new channels including QA conversion mapping and ensuring accurate performance links back to ad platform algorithms
  • Manage channels against internal goals and KPIs, and adjust spend toward what's genuinely incremental
  • Own creative strategy across channels - ideate concepts, brief and direct the creative team, and tailor format and messaging to what converts best per channel

Requirements

  • 3+ years of direct, hands-on-keyboard execution experience in paid media buying across multiple platforms
  • Ability to operate independently, with strong attention to detail regarding performance and budget changes, platform-level delivery discrepancies and tracking drops
  • Strong test-and-learn track record, data driven, and creative
  • Bonus if you have experience with landing page testing and conversion rate optimization
  • Comfort with Claude, SQL, Posthog, and BI tools like Superset, Looker, or similar
  • Nice to have: Experience acquiring advertisers or businesses (B2B or marketplace/two-sided), not only consumers
  • Nice to have: Ad-tech, DSP, or marketplace background
  • Nice to have: Direct experience driving ad creative strategy - ability to mock up or storyboard ad concepts or examples of ad concepts originated that drove real performance

Tech stack

AI toolsClaudeSQLPosthogSupersetLooker

Benefits

Equity eligibleMedical insuranceDental insuranceVision insuranceLife insuranceDisability insurance401(k) Retirement PlanUnlimited Discretionary Time Off10 paid holidays per year80 hours paid sick leave per year

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