Measurement Partner, International

What you'll do

• Own and execute end-to-end campaign measurement studies from feasibility assessment through to report delivery
• Manage multiple simultaneous research projects across various media platforms including social, digital streaming, DOOH, DSPs, and SSPs
• Understand tactic-level nuances of each platform to create specific and bespoke insights aligned to campaign performance
• Serve as main point of contact and build strong relationships with Marketing Science and Analytics teams at key publishers, platforms, and agencies
• Drive adoption of Samba TV's measurement products among new and existing partners in Australia
• Catalog feedback from external stakeholders and relay actionable insights to product and engineering teams
• Help make inroads with new potential customers as a subject matter expert on methodology, report deliverables, and tactical setup
• Assist in building Australia-specific norms, narratives, and benchmarks to demonstrate effectiveness of measurement solutions
• Develop and improve measurement processes to create efficiencies focused on scale across APAC region

Requirements

• BA/B.Sc in Statistics, Mathematics, Psychology, Marketing, Data Analytics, or a related field
• 5+ years of experience in digital advertising measurement at brand direct, agency, or platform analytics level
• Experience with ad effectiveness vendors delivering reach and frequency, brand lift, or sales lift studies
• Expertise in ad effectiveness research studies and strong understanding of the digital marketing landscape in Australia
• Comfortable managing large data sets using R, SQL, Python, or similar tools
• Ability to work independently and develop repeatable, scalable processes
• Strong understanding of statistical analyses and measurement study design using control/exposed methodologies
• Expertise in project management supporting multiple deliverables simultaneously
• Keen eye for detail in building and QAing reports ensuring on-time delivery
• Experience with streaming and digital video measurement methodologies
• Knowledge of Australian broadcast and streaming landscape (e.g. BVOD, SVOD, FTA) is a strong advantage
• Confident communicator with track record of building and maintaining client relationships in Australia
• Familiarity with local Australian data and measurement ecosystem (e.g. OzTAM, Nielsen, IAB Australia standards) is a plus
• Ability to work effectively across time zones in a global team

Tech stack