Measurement and Analytics Lead

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Full job description

The role requires a Bachelor's degree or equivalent and 8 years of experience in media analytics, advertising sales, digital media, marketing, consulting, or financial analysis. Candidates must have experience working with partners to identify technical challenges and selling AdTech/MarTech solutions. Proficiency in quantifying ROI for advertising spend using experimental, advanced attribution, or statistical methods is required. Preferred qualifications include a Master's degree or MBA with quantitative focus, consulting experience, knowledge of 1PD strategies, customer data infrastructures, and Google's measurement ecosystem including Google Analytics, Google Ads, tagging systems, and APIs. The candidate should understand brand and performance measurement frameworks and have experience with marketing experiments, incrementality testing, causal impact, MMM, and MTA. Knowledge of online and offline advertising channels and AI-powered marketing tools is also preferred. Responsibilities include selling Google's advertising solutions, collaborating with executives, influencing strategies, driving business growth, and partnering with leading brands and agencies.