adMarketplace seeks a Marketing Science Lead to build and lead the Marketing Science function, focusing on incrementality and advertising measurement. Responsibilities include designing experiments (geo holdouts, matched-market tests, A/B tests), establishing measurement standards, leading client-facing measurement efforts, productizing measurement playbooks, and shaping market-facing measurement narratives. Requires expertise in causal inference, econometrics, experimental design, strong SQL and Python or R skills, excellent communication, and ability to lead both hands-on analysis and strategic growth. Benefits include healthcare, wellness programs, paid time off, commuter benefits, 401k matching, summer Fridays, catered lunches, and career development programs. Location: New York, NY.
What you'll do
Own Marketing Science and Incrementality - establish marketing science and measurement vision focused on incrementality
Design geo holdouts, matched-market tests, experiments, and quasi-experimental studies
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Requirements
Deep expertise in causal inference, econometrics, experimental design, or marketing measurement
Strong understanding of incrementality and advertising effectiveness
Experience designing and analyzing experiments such as geo holdouts, matched-market tests, A/B tests, or other quasi-experimental designs
Strong SQL skills and one of Python or R
Ability to communicate statistical concepts to non-technical audiences
Excellent data storytelling and executive/client communication skills
Ability to move between hands-on analysis and strategic leadership
Strong commercial judgment - understanding that measurement must be both scientifically credible and operationally usable
Entrepreneurial, builder mindset
Ability to operate independently while thinking about scaling the capability
Tech stack
SQLPythonR
Benefits
Comprehensive healthcareWellness programsPaid time offCommuter benefits401k matchingSummer FridaysCatered lunchesFully stocked kitchenZogSports teamsHappy hoursCorporate retreatsRobust continuing education programManagement trainingRegular company-wide lunch and learnsWell-defined career paths
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