Marketing Science Lead

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Full job description

The role requires a senior professional with 8 years of experience in media analytics, advertising sales, digital media, marketing, consulting, or financial analysis. The candidate must have experience identifying technical challenges and selling AdTech/MarTech solutions, and quantifying ROI for advertising spend using experimental, attribution, or statistical methods. Preferred qualifications include a master's degree in a quantitative field or MBA, consulting experience, knowledge of 1PD strategies, customer data infrastructures, and Google's measurement ecosystem including Google Analytics, Google Ads, tagging systems, and APIs. The candidate should understand brand and performance measurement frameworks and have knowledge of online and offline advertising channels. Responsibilities include selling Google's advertising solutions, collaborating with executives, influencing strategies, delivering business impact, and acting as a strategic partner to leading brands and agencies.