Atlanta, United States; Chicago, United States; Los Angeles, United States; Mountain View, United States; New York, US; Redmond, United States; San Francisco, United States
Full job description
Microsoft Advertising seeks a Marketing Measurement & Strategy Lead responsible for defining and maintaining the marketing measurement strategy and framework across Brand, Events, Customer & Partner, and Growth Marketing. The role involves building a consistent KPI structure, setting measurement methods including attribution, incrementality testing, and media mix modeling, and partnering with cross-functional teams to implement the framework. The lead will own marketing analytics dashboards, drive adoption of measurement standards, align with Finance on measurement assumptions, and provide insights to leadership. Requires 10+ years of relevant experience, strong expertise in marketing measurement, analytics tools (Power BI, Tableau, Looker), privacy-first measurement, and change management. Salary ranges from $130,900 to $251,900 annually, with higher ranges in San Francisco Bay Area and New York City.
What you'll do
Define and maintain marketing measurement strategy and framework
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Atlanta, United States; Chicago, United States; Los Angeles, United States; Mountain View, United States; New York, US; Redmond, United States; San Francisco, United States
Full-time
Set clear success measures for Brand, Events, Customer & Partner, and Growth Marketing
Build tiered KPI structure connecting leadership metrics to functional and campaign metrics
Set requirements for attribution, incrementality testing, and MMM methods
Partner with Marketing, Marketing Science, Sales, Finance, Product, and Engineering to implement framework
Lead through partnership without direct reports, aligning cross-functional teams on measurement goals
Agree measurement standards and incrementality assumptions with Finance
Lead adoption of framework, measurement systems, and standards across marketing organization
Drive large, multi-semester measurement initiatives and track milestones
Serve as single point of accountability for marketing measurement governance and data quality
Own analytics dashboards reporting marketing KPIs and coupon performance
Provide clear recommendations and insights for leadership
Publish and evolve marketing measurement framework and dashboards
Requirements
Bachelor's Degree in Business, Marketing, Communications, Finance, Engineering, or related field OR equivalent experience
10+ years of marketing operations, program management, project management, or related experience
7+ years hands-on experience in marketing measurement including attribution models, incrementality testing, and/or MMM at scale
5+ years experience defining and operationalizing a measurement framework and KPI structure across multiple marketing teams
7+ years experience leading change management initiatives and driving adoption of new measurement systems across large marketing organizations
5+ years experience owning marketing analytics dashboards and reporting using BI tools such as Power BI, Tableau, or Looker
Experience measuring promotional and incentive programs including redemption, incremental revenue, and ROI
Experience partnering with Finance to align on measurement methods and marketing investment decisions
5+ years experience operating in privacy-first measurement environments with cookieless measurement and data governance
5+ years experience working with modern marketing data and AI platforms including analytics tools and AI-driven measurement solutions
Proven ability to turn complex analysis into clear, executive-ready recommendations
Tech stack
Power BITableauLookerAI platformsMarketing data pipelinesAttribution modelsIncrementality testingMedia Mix Modeling (MMM)
Benefits
Competitive salary range depending on locationPotential eligibility for benefits and other compensationInclusive and equal opportunity employer environment
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