Marketing Engineer at Samba TV | AdTechTalent
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Samba TV
Marketing Engineer
marketing automation martech AI LLM Salesforce SQL JavaScript TypeScript BI A/B testing growth engineering data warehouse dashboard prompt engineering media intelligence
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Join Samba TV and work on a role built for experienced AdTech operators.
Quick snapshot
San Francisco, United States
Full-time
Key details Location
San Francisco, United States
Full job description Senior Marketing Engineer role owning Samba's marketing systems including website, martech stack, marketing data layer, and AI tooling. Responsibilities include managing marketing automation platforms (e.g., HubSpot, Salesforce), optimizing integrations with RevOps and Growth Marketing, leading vendor evaluations, building AI-powered marketing knowledge bases, owning website engineering and A/B testing, maintaining marketing tracking plans and dashboards, and enabling AI adoption in marketing workflows. Requires 5+ years combining software engineering with marketing/growth engineering, experience with marketing automation platforms, production coding skills (JavaScript/TypeScript, backend), SQL and BI tool fluency, Salesforce practitioner knowledge, and experience building LLM-based production tools. Role reports to Marketing and collaborates with Data Science, Revenue Operations, and Engineering. Location: San Francisco, CA.
What you'll do Own the marketing automation platform end-to-end including lead lifecycle, scoring, routing, suppression, deliverability, compliance Similar jobs
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Work with RevOps and Growth Marketing to optimize integrations between Marketing and Salesforce
Lead vendor evaluations, rationalize the martech stack, and decide build vs. buy
Build an AI-powered marketing knowledge base for employees
Engineering ownership of samba.com including performance, SEO optimization, accessibility, and component system
Run A/B testing programs on landing pages, forms, and conversion paths
Enable Growth Marketing to ship campaign landing pages quickly
Own marketing's tracking plan and events flowing into the data warehouse
Build and maintain leadership dashboards for pipeline, channel ROI, content performance, funnel health
Partner with Data Science and RevOps to ensure data consistency across exec decks, Salesforce, and warehouse
Ensure Marketing team is on the cutting edge of AI, prompt-engineering campaigns, testing agents, and shipping AI-powered work
Turn marketing creations into tools used by the whole team (e.g., Claude skills, plugins, internal apps)
Be the technical force multiplier enabling the Marketing team to increase production Requirements 5+ years of experience combining software engineering with marketing or growth engineering Ownership experience of a marketing automation platform (HubSpot, Marketo, or comparable) Experience shipping production code in JavaScript/TypeScript, modern web frameworks, and at least one back-end language Fluency in SQL and experience with BI tools, including building dashboards and explaining methodology to non-technical leaders Practical experience using Salesforce and understanding of leads, contacts, accounts, and opportunities Experience building something with an LLM in production (agent, evaluation pipeline, workflow tool) Comfortable being the only engineer in a Marketing standup and translating between disciplines Tech stack Claude HubSpot Demandbase Salesforce Clay Google Analytics Gong JavaScript TypeScript modern web frameworks SQL BI tools LLM AI tooling
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Company
Samba TV Television remains a vibrant cultural influence and an essential source of entertainment and information worldwide. Tremendous growth in content choices, and viewing platforms that allow us to watch anything, anytime, on any screen, has actually made it harder for viewers to discover and keep up with all the great programming available. It’s also more competitive for content providers to keep your attention, and for marketers to make strong, measurable connections with their target consumers. Technology that improves the viewing experience, enables content discovery, and addresses audience fragmentation across screens will strengthen television’s business model and relevance to consumers. Data is at the center of any solution to make TV better. Samba TV's technology is built into Smart TVs and easily maps to smart phones and tablets. By recognizing what's on screen, Samba TV learns what viewers like and using machine learning algorithms, enables discovery of shows and actors in a whole new way. Likewise, our data and measurement products are transforming the way stakeholders across the media landscape are thinking about their business. Given the dramatic growth in streaming services, connected devices, time-shifting, and multi-screen viewership, our data products solve real problems and create a meaningful competitive advantage for our clients.
Industry
Technology, Information and Internet
Posted
3 months ago
Category: Marketing
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