Manager - Thought Leadership & Corporate Voice at InMobi Advertising | AdTechTalent
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InMobi Advertising
Manager - Thought Leadership & Corporate Voice
thought leadershipcorporate communicationsB2Bcontent writingmedia engagementpublic relationsvideo storytellingstrategic communicationmarketingbrand management
Key details
Salary
Not specified
Employment type
Full-time
Seniority
Senior
Years experience
5-10
Location
Bengaluru, India
Full job description
The Manager, Thought Leadership & Corporate Voice is a senior full-time role based in Bangalore, reporting to the Global Head of Corporate Marketing. The role represents the InMobi Group as a whole and is responsible for building and running the group’s thought leadership programme to shape the company’s perception among talent, investors, technology community, and industry thought leaders. Responsibilities include defining corporate point of view, maintaining consistent voice, creating thought leadership content, securing speaking and media opportunities, developing internal contributors, collaborating globally, managing external partnerships, and measuring programme impact. Requires 8-10 years of experience in corporate communications or related fields, with at least 2 years in leadership, strong B2B background preferably in technology or SaaS, excellent writing and editorial skills, media and PR experience, and strategic execution ability.
What you'll do
Define InMobi’s point of view on the topics that matter to its category, aligned to the group narrative and to business, talent, and brand priorities
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Maintain a consistent corporate voice across articles, talks, interviews, and social channels, across businesses and regions
Build a thought leadership calendar that ties content and appearances to business milestones, industry moments, and corporate events
Write and edit bylined articles, opinion pieces, talk narratives, perspectives, and long-form content in a clear, intelligent, and credible voice
Turn expertise from across the business into publishable ideas, with briefs, outlines, and editorial support for contributors
Work with the content and design teams to produce video, research-led pieces, and long-form formats
Identify and secure speaking slots, panels, podcasts, interviews, and awards that build InMobi’s presence with priority audiences
Work with PR and analyst relations partners to place InMobi’s perspectives in relevant media and industry conversations
Support participants with briefs, narratives, and preparation for each appearance, and follow through on what it earns
Identify and develop senior leaders, subject-matter experts, and internal voices across engineering, product, and business functions
Partner with the Social Media & Community team to build presence across all handles
Work with Corporate Marketing, InMobi Advertising, Glance marketing teams, and regional, talent, finance, and engineering teams globally to maintain consistent voice with local relevance
Act as the point of coordination for thought leadership programmes across stakeholders, setting clear timelines, owners, and approvals
Manage agency and external partnerships across PR, content, media training, and production
Guide and develop writers and contributors supporting thought leadership programmes
Define KPIs across reach, media and speaking outcomes, audience engagement, and brand sentiment
Use analytics and social listening to refine the programme and report to senior leadership
Requirements
8–10 years of experience in corporate communications, thought leadership, content, or brand, within technology, media, or high-growth environments, including at least 2 years leading people or programmes
Strong B2B experience, preferably in technology, SaaS, adtech, or martech, with a record of building influence among professional and technical audiences
Demonstrated experience building thought leadership programmes, including bylines, speaking, and media engagement
Excellent writing and editorial skills, with a clear, intelligent, and credible voice, including long-form writing
Experience with media, analyst, and industry engagement, and with managing PR agencies
Experience in video and visual storytelling
Experience working with stakeholders across regions and time zones, including senior stakeholders
Sound judgment and discretion in handling sensitive and confidential information
Strategic thinking combined with strong execution
Curiosity, courage, initiative, and accountability
Benefits
Ambitious, unfinished problems at a scale most companies cannot offer, with the trust to make decisions rather than wait for a briefReal authority over decisions, regardless of designation or years of experienceResponsibility that often arrives before a person feels ready for it, backed by support at every stage, in work and beyondContinuous learning and career progression through the InMobi Live Your Potential programEqual Employment Opportunity employer committed to providing reasonable accommodations
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