Manager - Social Media at InMobi Advertising | AdTechTalent
Marketing4 days agoOn-site
InMobi Advertising
Manager - Social Media
social mediacontentbrand communicationsB2BtechnologySaaSadtechmartechvideo storytellingcommunity managementleadershipstrategyLinkedInYouTubeInstagramX (Twitter)AIanalyticssocial listening
Key details
Salary
Not specified
Employment type
Full-time
Seniority
Senior
Years experience
5-10
Location
Bengaluru, India
Full job description
InMobi Group seeks a Social Media Manager to lead social media and community efforts at the group level, representing the entire InMobi ecosystem. The role is based in Bangalore and reports to the Global Head of Corporate Marketing. Responsibilities include defining and governing the group's brand voice, developing narratives positioning InMobi as an AI-led technology company, setting global social media strategy, managing platforms such as LinkedIn, X, YouTube, and Instagram, building video programs, driving growth in followers and engagement, partnering with senior leaders to build thought leadership, growing the engineering community, coordinating global content and campaigns, leading a team of content creators, and piloting new formats and AI tools. The candidate must have 8+ years of experience in social media or brand communications in technology or high-growth environments, with at least 3 years in leadership, strong B2B experience, proven success in social media growth, excellent writing and editorial skills, video storytelling experience, and ability to work with global stakeholders. The role offers opportunities for decision-making authority, career progression, and support in a diverse and inclusive culture.
What you'll do
Define and govern the InMobi Group's brand voice across platforms and regions
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Develop recurring narratives establishing InMobi as a credible, AI-led technology company
Set global social media strategy and roadmap aligned with business, talent, and brand priorities
Define role, audience, and content approach for platforms including LinkedIn, X, YouTube, and Instagram
Establish LinkedIn as primary global channel for thought leadership and employer brand
Build long-form video program covering engineering insights and leadership perspectives
Maintain credible presence around industry events and conversations
Drive measurable growth in followers, reach, engagement, and community health
Partner with senior leaders and subject-matter experts to build presence in industry conversations
Identify and develop internal voices across engineering, product, and business functions
Grow Encore, InMobi's engineering community through content, events, and thought leadership
Establish structured advocacy programs enabling employees to represent the company credibly
Work with regional, business, talent, and engineering teams globally to maintain consistent group presence
Coordinate content, campaigns, and events across time zones and markets
Lead and develop a team of content creators, designers, and video storytellers
Set priorities, workflows, and quality standards for the team
Manage agency and creator partnerships
Evaluate and pilot new formats, platforms, creator collaborations, and AI-enabled tools
Define KPIs across reach, engagement, community growth, brand sentiment, and employer brand impact
Use analytics and social listening to refine strategy and report to senior leadership
Requirements
8+ years of experience in social media, content, or brand communications within technology, media, or high-growth environments
At least 3 years in a team leadership role
Strong B2B experience, preferably in technology, SaaS, adtech, or martech
Proven record of building influence among professional and technical audiences
Demonstrated success in growing social media handles with measurable results in followers, reach, and engagement
Excellent writing and editorial skills with a clear, intelligent, and credible voice
Experience in video and visual storytelling
Experience working with stakeholders across regions and time zones, including senior leadership
Strategic thinking combined with strong execution
Experience managing agencies and creators
Curiosity, courage, initiative, and accountability
Benefits
Opportunity to work on ambitious, large-scale problemsReal authority over decisions regardless of designation or years of experienceSupport at every stage in work and beyondContinuous learning and career progression through InMobi Live Your Potential programEqual Employment Opportunity employer with reasonable accommodations for qualified individuals with disabilities
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