Manager, Research & Insights

What you'll do

• Deliver brand lift and complementary measurement studies (sales lift, foot traffic, attention) across campaigns, producing results that influence renewal and upsell conversations
• Lead strategy sessions, kickoffs, and end-of-campaign readouts for advertisers, with insights that strengthen relationships and learning agendas
• Serve as the go-to research partner for the sales team, consulting on client learning agendas and equipping reps with insight narratives that advance deals
• Evaluate and publish POVs on new measurement models, data sources, or research partners, recommending which Kargo should adopt
• Establish setup and tracking processes with operations so studies launch clean and on time, reducing measurement errors and rework

Requirements

• 3+ years in research, insights, or measurement, with expertise in digital brand lift measurement
• Direct experience with research services such as Nielsen, Upwave, Dynata, Kantar, Foursquare, Circana, Samba, and Comscore
• Familiarity with additional methodologies — sales lift, foot traffic, attention — and the technical knowledge to set up and track campaigns correctly
• Ability to absorb large, varied datasets and surface the 'why' behind the numbers as actionable recommendations
• Expert Excel/Sheets user able to extract and manipulate data with high accuracy
• Exceptional verbal and written communication, including client-facing presentation
• Preferred: Experience across digital, video, social, and/or CTV
• Preferred: Track record supporting advertisers, agencies, and sales teams with campaign insight initiatives

Tech stack