InMobi Advertising seeks a senior Manager of Product Marketing to lead global product marketing for InMobi's Performance DSP. The role involves developing and executing go-to-market strategies, product positioning, and messaging to scale globally. Responsibilities include managing product launches, collaborating with cross-functional teams, creating sales and marketing materials, and shaping demand-side product marketing strategy. The candidate will focus on mobile in-app performance advertising areas such as app install campaigns, user acquisition, retention, re-engagement, events optimization, creatives, targeting, and cross-platform attribution. Requirements include 10+ years in product marketing or strategy, preferably in mobile advertising or app marketing, strong communication and content creation skills, problem-solving abilities, and experience working cross-functionally across time zones. The role is based in Bangalore, India.
What you'll do
Develop market positioning, materials, processes, and products that differentiate InMobi's Performance DSP offerings
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Collaborate with Sales, Marketing, and Product teams to create a consistent and compelling product message
Work closely with the sales training team to prepare sellers for client meetings and industry events
Incubate alpha and beta Performance DSP products/features from launch to scale
Serve as liaison between teams to bridge client feedback and product development
Collaborate cross-functionally to establish KPIs, assess experimental results, and communicate progress
Continuously evaluate and adjust marketing strategies based on market dynamics and competition
Become an expert on Performance DSP customers through collaboration and market research
Refine Performance DSP positioning through competitive analysis including win/loss assessments
Partner with marketing teams to develop comprehensive plans for content, research, demand generation, PR, brand design, and product education
Requirements
10+ years of relevant functional experience in product marketing, business strategy or product strategy, ideally in mobile advertising, app marketing, or user acquisition
Experience with mobile advertising platforms, app install campaigns, or performance marketing solutions for mobile apps preferred
Experience working on multiple products at various stages of maturity
Exceptional communication skills, oral and written
Strong narrative making and content writing skills including sales enablement tools, presentations, case studies, whitepapers, customer videos, points of views, and thought leadership
Strong problem-solving and conceptual thinking skills
Ability to work cross-functionally across time zones, and in a team and/or matrix environment
Ability to influence key stakeholders across regions
Tech stack
mobile advertisingperformance DSPapp install campaignsuser acquisitionretention & re-engagementevents optimizationcreativestargetingcross-platform attribution
Benefits
Continuous learning and career progression through InMobi Live Your Potential programEqual Employment Opportunity employerReasonable accommodations for qualified individuals with disabilities
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