TripleLift
Associate Director, CRM Development
Chicago, United States; Detroit, United States; New York, US; Toronto, Canada•5 months ago
$130K – $150K
salesforceapexlightning web components
Product13 months agoOn-site
InMobi Advertising
Senior Manager - Product Marketing
product marketingmobile advertisingperformance DSPapp install campaignsuser acquisitionretentionre-engagementcross-platform attributionsales enablementgo-to-marketcompetitive analysiscontent creation
Key details
Salary
Not specified
Employment type
Full-time
Seniority
Senior
Years experience
10+
Location
Bengaluru, India
Full job description
Seeking an experienced Manager of Product Marketing to lead global product marketing for InMobi's Performance DSP. Responsibilities include developing go-to-market strategies, product positioning, messaging, managing product launches, collaborating with cross-functional teams, and creating sales and marketing materials. Focus areas include mobile in-app performance advertising such as App Install campaigns, User Acquisition, Retention & Re-engagement, Events optimization, Creatives, Targeting, and Cross-platform Attribution. Requires 10+ years in product marketing or strategy, preferably in mobile advertising or app marketing, strong communication and content creation skills, and ability to work cross-functionally and influence stakeholders globally.
What you'll do
- Develop market positioning, materials, processes, and products that differentiate InMobi's Performance DSP offerings
- Collaborate with Sales, Marketing, and Product teams to create a consistent and compelling product message
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