AdTechTalent
Marketing10 months agoOn-site

InMobi Advertising

Manager - Product Marketing

product marketingmobile advertisingperformance DSPapp install campaignsuser acquisitionretentionre-engagementevents optimizationcross-platform attributionsales enablementgo-to-market strategycompetitive analysis

Key details

Salary

Not specified

Employment type

Full-time

Seniority

Senior

Years experience

5-10

Location

Bengaluru, India

Full job description

Seeking an experienced Manager of Product Marketing to lead global product marketing for InMobi's Performance DSP. Responsibilities include developing go-to-market strategies, product positioning, messaging, managing product launches, collaborating with cross-functional teams, and creating sales and marketing materials. Focus areas include mobile in-app performance advertising such as App Install campaigns, User Acquisition, Retention & Re-engagement, Events optimization, Creatives, Targeting, and Cross-platform Attribution. Requirements include 8+ years in product marketing or strategy, preferably in mobile advertising or user acquisition, strong communication and content creation skills, problem-solving abilities, and experience working cross-functionally across time zones. Location: Bangalore.

What you'll do

  • Develop market positioning, materials, processes, and products that differentiate InMobi's Performance DSP offerings
  • Collaborate with Sales, Marketing, and Product teams to create a consistent and compelling product message
  • Work closely with the sales training team to prepare sellers for client meetings and industry events
  • Incubate alpha and beta Performance DSP products/features from launch to scale
  • Serve as liaison between teams to bridge client feedback and product development
  • Collaborate cross-functionally to establish KPIs, assess experimental results, and communicate progress
  • Continuously evaluate and adjust marketing strategies in response to market dynamics and competition
  • Become an expert on Performance DSP customers through collaboration and market research
  • Refine Performance DSP positioning through competitive analysis including win/loss assessments
  • Partner with marketing teams to develop comprehensive plans for content, research, demand generation, PR, brand design, and product education

Requirements

  • 8+ years of relevant functional experience in product marketing, business strategy or product strategy, ideally in mobile advertising, app marketing, or user acquisition
  • Experience with mobile advertising platforms, app install campaigns, or performance marketing solutions for mobile apps preferred
  • Experience working on multiple products at various stages of maturity
  • Exceptional communication skills, oral and written
  • Strong narrative making and content writing skills including sales enablement tools, presentations, case studies, whitepapers, customer videos, points of views, and thought leadership
  • Strong problem-solving and conceptual thinking skills
  • Ability to work cross-functionally across time zones, and in a team and/or matrix environment
  • Ability to influence key stakeholders across regions

Tech stack

mobile advertising platformsperformance DSPapp install campaignsuser acquisitionretention & re-engagementevents optimizationcreativestargetingcross-platform attribution

Benefits

Continuous learning and career progression through InMobi Live Your Potential programEqual Employment Opportunity employerReasonable accommodations for qualified individuals with disabilities

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