Manager - Presales ( Sales Planning)

What you'll do

• Own the end-to-end GTM narrative and sales planning strategy for the Brand Business across North America, APAC, and EMEA
• Develop differentiated positioning, messaging, value propositions, audience narratives, and customer-centric solution frameworks
• Partner closely with Product Marketing and Product teams to translate platform capabilities and launches into clear market-facing stories and sales readiness programs
• Gather and synthesize customer feedback, competitive intelligence, market trends, and advertiser needs to identify market gaps and evolving opportunities
• Create and maintain messaging frameworks, persona-based narratives, use-case playbooks, and proof points that support the full sales cycle
• Champion the Brand Business narrative internally and externally, ensuring consistency across regions, channels, and customer touchpoints
• Lead the development of complex RFP responses, proposals, media strategies, and executive presentations for strategic opportunities
• Translate advertiser objectives and campaign briefs into differentiated media recommendations and sophisticated client solutioning frameworks
• Develop proactive GTM materials including vertical narratives, industry playbooks, tentpole collateral, one-pagers, case studies, competitive battlecards, and solution briefs
• Connect insights from BI, Trading, Supply, Product, and Deal Desk into a unified and persuasive customer story
• Design visually compelling, story-driven presentations for customers, agencies, Sales teams, and leadership audiences
• Establish best practices and quality standards for all customer-facing deliverables across the Sales Planning team
• Build scalable sales enablement programs that improve seller productivity, solution confidence, and win rates
• Equip Sales teams with best-in-class market insights, competitive intelligence, messaging frameworks, customer stories, and objection-handling tools
• Partner with regional Sales leaders to identify enablement gaps and proactively develop solutions aligned to revenue priorities
• Work with centralized Marketing execution teams to bring GTM strategies to life through vertical narratives, tentpole collateral, case studies, demand and supply collateral, and industry events
• Lead the adoption of AI across the Sales Planning function and define an AI-first operating model for the team
• Build scalable AI workflows that automate research, proposal generation, content development, presentation creation, and knowledge reuse
• Develop prompt libraries, AI playbooks, and reusable frameworks that improve quality, consistency, and productivity
• Evaluate and deploy tools such as Claude, Gemini, ChatGPT, Gamma, Canva AI, and other emerging platforms
• Coach the broader Sales Planning and Sales organization on prompt engineering, responsible AI use, and high-impact business applications
• Act as the central hub connecting Sales, Product Marketing, Product, BI, Trading, Supply, Deal Desk, and centralized Marketing teams
• Influence product positioning, roadmap conversations, and GTM priorities by bringing customer feedback and market intelligence into cross-functional discussions
• Lead strategic initiatives from concept through execution, ensuring high-quality and timely delivery with measurable business outcomes
• Mentor and coach Sales Planning professionals in storytelling, PMM fundamentals, client solutioning, AI adoption, and executive communication
• Establish scalable processes, templates, operating rhythms, and measurement frameworks across the function
• Balance long-term strategic planning with hands-on involvement in high-priority customer opportunities

Requirements

• 8+ years of experience in Product Marketing, Strategic Presales, Sales Enablement, GTM, Partner Marketing, or Agency Strategy roles within AdTech, MarTech, Digital Advertising, or related industries
• Strong Product Marketing skill set with demonstrated ownership of messaging, positioning, GTM strategy, product launches, market intelligence, and sales enablement
• Deep understanding of digital advertising, brand marketing, media planning, advertiser and agency needs, and the broader AdTech ecosystem
• Experience working with global Sales organizations and cross-functional teams across multiple regions
• Exceptional storytelling ability, with a strong command of narrative development, messaging frameworks, and customer-centric positioning
• Proven ability to create GTM strategies, product launch narratives, vertical stories, use-case frameworks, and sales enablement programs
• Outstanding written communication skills across executive decks, reports, whitepapers, customer success stories, thought leadership, blogs, and external content
• Advanced presentation design skills, with a strong focus on visual storytelling, structure, clarity, and executive impact
• Excellent presentation and delivery skills, with the confidence to engage and influence senior internal and external audiences
• Extensive hands-on experience with Generative AI platforms such as Claude, Gemini, ChatGPT, Gamma, Canva AI, and similar technologies
• Proven experience building AI workflows, prompt libraries, automation frameworks, or AI-powered business processes
• Excellent prompt-building and prompt-engineering skills, with the ability to generate consistently high-quality business outputs
• A track record of introducing new tools and ways of working that improve team productivity and output quality
• Strong commercial and strategic acumen, with the ability to translate market signals and advertising data into actionable GTM strategies
• Proven ability to influence decision-making without direct authority and collaborate effectively across matrixed global teams
• Strong stakeholder management and executive presence, with the ability to align Product, Sales, Marketing, and leadership teams
• Demonstrated mentoring and coaching capability, with a commitment to raising the quality bar across the organization
• Strong analytical, conceptual, and problem-solving skills, with the ability to turn complexity into clear and actionable recommendations
• Excellent project management and organizational skills, with the ability to manage multiple priorities and proactively address risks or delays
• Customer-first, solution-oriented mindset with high ownership, accountability, and attention to detail
• Comfort working across diverse cultures, global teams, and time zones
• Curious, innovative, and committed to continuous improvement

Tech stack

Benefits