Manager - Marketing, mediasmart

Key details

Full job description

Marketing Manager responsible for driving marketing strategy, brand positioning, and demand generation across India and key growth markets. Key duties include developing and executing marketing strategies, managing integrated campaigns (digital, content, events), driving lead generation, tracking and optimizing campaign performance, building brand presence in adtech and programmatic advertising, creating thought leadership content, supporting PR and industry engagement, developing marketing collateral, supporting product launches, and managing participation in industry events. Requires 5-7 years marketing experience in adtech, martech, SaaS, or digital media, with expertise in B2B marketing, demand generation, digital campaigns, programmatic advertising knowledge, strong writing and presentation skills, and ability to manage multiple campaigns in a fast-paced environment.