Manager Integration role responsible for managing end-to-end technical integrations, attribution implementations, and measurement infrastructure across web and mobile ecosystems. Collaborate with Product, Engineering, Data, Business teams, advertisers, and external partners to design, implement, troubleshoot, and optimize integrations. Key tasks include managing integration lifecycle, working with MMP platforms (AppsFlyer, Singular, Branch, Adjust, Kochava, AppMetrica), configuring tracking links, APIs, S2S integrations, and data pipelines. Troubleshoot technical issues, conduct integration testing, analyze data using SQL and Excel, maintain documentation, and improve integration processes. Requires 4-8 years experience in AdTech or related fields, strong knowledge of attribution, campaign tracking, REST APIs, and technical troubleshooting. Location options include Gurugram, Bangalore, and Mumbai, India.
What you'll do
Own the end-to-end integration lifecycle, including requirement gathering, technical implementation, testing, validation, deployment, and ongoing support
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Troubleshoot API failures, postback issues, attribution discrepancies, tracking inconsistencies, data mismatches, and integration errors across internal and external platforms
Conduct integration testing and data validation to ensure accuracy, reliability, and consistency of data flows across systems
Use SQL, Excel, and database queries to analyze data, identify root causes, validate integrations, and resolve technical issues
Collaborate with internal and external stakeholders to manage technical escalations and integration-related issues within defined timelines
Maintain clear and comprehensive technical documentation, integration specifications, troubleshooting guides, and process documentation
Identify opportunities to automate and improve existing integration processes, reducing manual intervention and improving scalability
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Requirements
4-8 years of experience in AdTech, Ad Operations, Technical Operations, Integrations, Mobile Measurement, Digital Advertising, or a related technology-driven environment
Strong understanding of mobile and web attribution, campaign tracking, postbacks, conversion tracking, and end-to-end data flows
Hands-on experience with MMPs such as AppsFlyer, Singular, Branch, Adjust, Kochava, AppMetrica, or similar platforms
Strong experience in implementing and troubleshooting REST APIs, S2S integrations, webhooks, and technical tracking solutions
Familiarity with platforms such as Affise or similar campaign management/tracking platforms
Good understanding of URLs, redirects, URL parameters, domains, cookies, tracking mechanisms, and mobile app measurement
Strong analytical and problem-solving skills with hands-on experience in SQL, Excel, and database queries
Ability to independently investigate technical issues, perform root-cause analysis, and drive issues through to resolution
Strong communication, documentation, and stakeholder management skills
Ability to work effectively with Product, Engineering, Data, Business teams, advertisers, and technology partners
