Manager, Business Development - Consumer at AppLovin | AdTechTalent
business development2 days agoOn-site
AppLovin
Manager, Business Development - Consumer
business developmenteCommerceDTCperformance marketingsalesaccount managementdigital strategyAdTechShopifyuser acquisitionnegotiationclient managementanalyticscross-functionalEnglishMandarin
Key details
Salary
Not specified
Employment type
Contract
Seniority
Senior
Years experience
5-10
Location
Beijing, China; Shanghai, China
Full job description
AppLovin is hiring a Manager, Business Development for the Consumer (eCommerce & Apps) team in Beijing or Shanghai. The role requires onsite presence. Responsibilities include managing growth and commercial outcomes of mid-to-large eCommerce clients, full client lifecycle management, strategic client contact, account strategy development, negotiating and closing business opportunities, leading performance discussions, synthesizing client feedback and market trends, maintaining pipeline and forecast, and mentoring junior team members. Requirements include 5-7 years of relevant experience in business development, sales, or digital strategy within eCommerce or AdTech, a bachelor's degree or equivalent, proven success in scaling eCommerce clients, strong understanding of DTC and eCommerce business models, consultative selling and negotiation skills, analytical ability, leadership experience, and fluency in English and Mandarin. Preferred qualifications include experience in Consumer or DTC space, familiarity with Shopify and digital advertising platforms, basic programming knowledge, and interest in structured decision-making models.
What you'll do
Own the growth and commercial outcomes of a portfolio of mid-to-large eCommerce clients, with clear accountability for retention, expansion, and revenue growth
Similar jobs
More roles worth a look
Related opportunities based on specialty and working model so candidates can keep momentum.
Manage the full client lifecycle—from prospecting and qualification through onboarding, campaign scaling, business reviews, renewal, and expansion
Serve as the primary strategic contact for senior client stakeholders, including Heads of Growth, Heads of Marketing, and other decision-makers
Develop and execute account strategies that connect AppLovin’s platform capabilities with each client’s broader growth and profitability objectives
Identify, structure, negotiate, and close expansion opportunities and new business within the assigned market or portfolio
Lead complex performance discussions and escalations, mobilizing Product, Operations, Technical, Creative, Data Science, and leadership partners to deliver solutions
Synthesize recurring client feedback, market trends, and competitive insights, and provide actionable recommendations to improve product positioning, sales messaging, and account strategy
Maintain a disciplined pipeline and forecast, communicate risks and opportunities early, and align cross-functional support around the highest-impact opportunities
Raise the team’s execution standard by sharing best practices and providing deal or account guidance to Senior Analysts and Analysts
Requirements
5–7 years of professional experience in business development, sales, account management, performance marketing, media buying, or digital strategy within eCommerce, AdTech, or a related industry
Bachelor’s degree in a related field or equivalent practical experience
Proven track record of independently onboarding and scaling mid-to-large eCommerce clients and delivering measurable commercial or revenue growth
Strong understanding of DTC and eCommerce business models, performance marketing, attribution, eCommerce unit economics, creative strategy, and full-funnel optimization
Demonstrated consultative selling, negotiation, and stakeholder-management skills, with the ability to influence senior client decision-makers
Outstanding analytical ability and strategic grasp of the big picture, including the ability to turn large and complex data sets into commercial decisions
Ability to operate independently, manage ambiguity, prioritize competing demands, and drive cross-functional execution without relying on formal authority
Demonstrated leadership through complex deal ownership, cross-functional influence, and knowledge sharing
Fluent in English and Mandarin, with strong written, verbal, and presentation skills
Experience in the Consumer, eCommerce, DTC, or brand-operations space (preferred)
Familiarity with Shopify, major digital advertising platforms, web analytics tools, and eCommerce attribution or measurement solutions (preferred)
Familiarity with AppLovin or other user acquisition platforms (preferred)
A basic understanding of programming, scripting, or technical integrations (preferred)
Interest in structured decision-making models, such as game theory, chess, or poker (preferred)
Tech stack
Shopifydigital advertising platformsweb analytics toolseCommerce attribution or measurement solutionsAppLovin platformprogrammingscripting
Apply now
Ready to take the next step in your career? Click the button below to continue to the application process.
