AdTechTalent
Marketing4 days agoOn-site

The Trade Desk

Manager, Brand Marketing - Healthcare & Pharma

category marketinghealthcare marketingpharmaceutical marketingB2B marketingintegrated marketingdigital advertisingmarketing strategycross-functional collaborationexecutive engagementthought leadership

Key details

Salary

$85K – $156K

Employment type

Full-time

Seniority

Mid-level

Years experience

5-10

Location

New York, US

Full job description

The Trade Desk seeks a mid-level full-time Marketing professional to develop and lead the Healthcare & Pharma category marketing strategy. Responsibilities include creating annual and quarterly marketing plans aligned with business goals, collaborating cross-functionally to execute campaigns, translating market insights into messaging and thought leadership, leading integrated marketing programs, partnering with research and performance marketing teams, and building relationships with customers and industry partners. Candidates should have 5-8+ years of B2B marketing experience, preferably in healthcare, pharmaceutical, life sciences, or related industries, with strong storytelling, project management, and cross-functional collaboration skills. Benefits include comprehensive healthcare, retirement plans, disability coverage, life insurance, tuition reimbursement, parental leave, paid time off, holidays, stock purchase plans, and variable compensation. The base salary range is $85,300 to $156,400 USD. Location is New York, NY.

What you'll do

  • Develop and own Healthcare & Pharma category marketing strategy with annual and quarterly plans aligned to business priorities, revenue goals, and customer needs
  • Partner cross-functionally with Product Marketing, Research & Insights, Performance Marketing, Communications, Editorial, Creative, Events, and Sales teams to execute category narratives and campaigns across channels
  • Translate customer insights, market trends, and industry challenges into compelling messaging, content, and thought leadership for healthcare and pharmaceutical marketers
  • Lead development of integrated category marketing programs including executive councils, industry events, webinars, content series, research launches, and customer engagement initiatives
  • Work closely with Research & Insights teams to identify emerging trends and develop industry-specific research to strengthen company’s thought leadership in healthcare and pharma
  • Partner with Performance Marketing to activate category campaigns, drive audience engagement, and measure impact across customer journey
  • Collaborate with Product Marketing to ensure healthcare and pharmaceutical customer perspectives inform go-to-market strategies and product narratives
  • Build strong relationships with key customers, industry associations, media partners, and internal stakeholders to drive advocacy and market influence
  • Measure and communicate program effectiveness through engagement, pipeline influence, customer growth, and business impact metrics

Requirements

  • Experience leading category, industry, vertical, or integrated marketing programs within healthcare, pharmaceutical, biotechnology, life sciences, or health media ecosystem
  • Deep understanding of healthcare and pharmaceutical marketing landscape including brand and patient marketing, HCP engagement, privacy considerations, measurement challenges, and evolving media trends
  • Experience developing category strategies and translating business priorities into integrated marketing plans that drive measurable outcomes
  • Proven ability to work cross-functionally across Product Marketing, Research & Insights, Performance Marketing, Communications, Sales, and Executive Leadership teams
  • Experience engaging senior-level marketing leaders and building executive-level customer programs and communities
  • 5–8+ years of experience in B2B marketing, category marketing, industry marketing, brand marketing, or integrated marketing
  • Experience within healthcare, pharmaceutical, life sciences, media, technology, or related industries preferred
  • Strong storyteller with ability to translate complex business and technology concepts into compelling customer narratives
  • Experience developing executive-level marketing programs and engaging senior decision-makers
  • Proven ability to manage multiple projects simultaneously in a fast-paced environment
  • Strong cross-functional collaborator who can influence without direct authority
  • Data-driven and comfortable measuring program success against business outcomes
  • Passionate about emerging technology, digital advertising, healthcare innovation, and evolving media landscape

Benefits

Comprehensive healthcare (medical, dental, vision) with premiums paid in full for employees and dependentsRetirement benefits such as 401k plan and company matchShort and long-term disability coverageBasic life insuranceWell-being benefitsReimbursement for certain tuition expensesParental leaveSick time of 1 hour per 30 hours workedVacation time for full-time employees up to 120 hours in first year and 160 hours thereafterAround 13 paid holidays per yearEmployee Stock Purchase Plan allowing purchase of company stock at a discountVariable compensation-based incentives and commissions depending on roleStock-based compensation grants based on company and individual performance

Apply now

This MVP uses a placeholder application flow. In production, this section can connect to an external apply URL or a native application form.

Continue to applicationBrowse more jobs

Similar jobs

More roles worth a look

Related opportunities based on specialty and working model so candidates can keep momentum.