Manager, ASO - Newton

What you'll do

• Plan and execute ASO strategies for apps across diverse global markets including Southeast Asia, LATAM, GCC, and India, with emphasis on market-specific optimization approaches
• Collaborate closely with Apple Search Ads (ASA) teams to identify keyword overlaps, optimize paid-organic synergy, and improve overall conversion performance
• Partner with design and product teams to develop and implement high-performing creative assets including app icons, screenshots, and promotional videos based on A/B testing insights
• Conduct comprehensive keyword research and planning, implement metadata updates, and continuously monitor performance using industry-leading tools such as AppTweak, Sensor Tower, AppRadar, or Apptopia
• Perform regular competitive analysis and category benchmarking to identify keyword gaps, optimization opportunities, and implement proactive recommendation strategies
• Manage end-to-end ASO lifecycle across Google Play Console and App Store Connect platforms, including CPP/CSL optimization, localization strategies, and pre-order/event feature utilization
• Support sales team initiatives by conducting ASO Health Checks and comprehensive audits for prospective clients to enable account closure
• Document optimization impact and present detailed performance reports to internal stakeholders and client partners
• Manage multiple client accounts with full autonomy, balancing immediate optimization wins with long-term growth strategies
• Generate innovative ideas to grow organic market share through technological interventions and improved user experience optimization

Requirements

• Bachelor's degree in Marketing, Business, Engineering, or related field
• At least 2+ years of hands-on App Store Optimization experience with proven track record across multiple applications
• Experience working across multiple geographical markets with understanding of regional app store dynamics
• Proficiency in ASO tools and platforms including AppTweak, Sensor Tower, AppRadar, Apptopia, or equivalent analytics platforms
• Deep working knowledge of Google Play Console and App Store Connect with understanding of platform-specific optimization features
• Strong analytical skills with ability to interpret performance data and translate insights into actionable optimization strategies
• Excellent presentation and communication skills with ability to clearly articulate impact and recommendations to stakeholders
• Prior experience collaborating with ASA, design, and cross-functional teams in agency or multi-app portfolio environments
• Understanding of mobile advertising ecosystem and user acquisition funnels is highly desirable
• Strong project management skills with ability to prioritize and manage multiple accounts simultaneously
• Proficiency in data analysis tools and reporting platforms

Tech stack