ASOApp Store OptimizationAppTweakSensor TowerAppRadarApptopiaGoogle Play ConsoleApp Store ConnectApple Search Adskeyword optimizationmobile advertisinguser acquisitiondata analysismarketingcross-functional collaboration
Key details
Salary
Not specified
Employment type
Full-time
Seniority
Mid-level
Years experience
3-5
Location
Bengaluru, India; Gurugram, India
Full job description
The ASO Manager will own and drive comprehensive App Store Optimization strategies across multiple global markets focusing on organic growth, keyword optimization, and cross-functional collaboration to maximize app visibility and conversion rates. Responsibilities include planning and executing ASO strategies for diverse markets (Southeast Asia, LATAM, GCC, India), collaborating with Apple Search Ads teams, partnering with design and product teams for creative asset development, conducting keyword research and metadata updates, performing competitive analysis, managing ASO lifecycle on Google Play Console and App Store Connect, supporting sales with ASO audits, documenting optimization impact, managing multiple client accounts, and generating ideas for organic growth. Requirements include a bachelor's degree in Marketing, Business, Engineering or related field, minimum 2+ years ASO experience, proficiency with ASO tools (AppTweak, Sensor Tower, AppRadar, Apptopia), deep knowledge of Google Play Console and App Store Connect, strong analytical and communication skills, experience working across multiple markets, and project management skills. Location: Gurugram, Haryana, India and Bangalore, Karnataka, India.
What you'll do
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Plan and execute ASO strategies for apps across diverse global markets including Southeast Asia, LATAM, GCC, and India, with emphasis on market-specific optimization approaches
Collaborate closely with Apple Search Ads (ASA) teams to identify keyword overlaps, optimize paid-organic synergy, and improve overall conversion performance
Partner with design and product teams to develop and implement high-performing creative assets including app icons, screenshots, and promotional videos based on A/B testing insights
Conduct comprehensive keyword research and planning, implement metadata updates, and continuously monitor performance using industry-leading tools such as AppTweak, Sensor Tower, AppRadar, or Apptopia
Perform regular competitive analysis and category benchmarking to identify keyword gaps, optimization opportunities, and implement proactive recommendation strategies
Manage end-to-end ASO lifecycle across Google Play Console and App Store Connect platforms, including CPP/CSL optimization, localization strategies, and pre-order/event feature utilization
Support sales team initiatives by conducting ASO Health Checks and comprehensive audits for prospective clients to enable account closure
Document optimization impact and present detailed performance reports to internal stakeholders and client partners
Manage multiple client accounts with full autonomy, balancing immediate optimization wins with long-term growth strategies
Generate innovative ideas to grow organic market share through technological interventions and improved user experience optimization
Requirements
Bachelor's degree in Marketing, Business, Engineering, or related field
At least 2+ years of hands-on App Store Optimization experience with proven track record across multiple applications
Experience working across multiple geographical markets with understanding of regional app store dynamics
Proficiency in ASO tools and platforms including AppTweak, Sensor Tower, AppRadar, Apptopia, or equivalent analytics platforms
Deep working knowledge of Google Play Console and App Store Connect with understanding of platform-specific optimization features
Strong analytical skills with ability to interpret performance data and translate insights into actionable optimization strategies
Excellent presentation and communication skills with ability to clearly articulate impact and recommendations to stakeholders
Prior experience collaborating with ASA, design, and cross-functional teams in agency or multi-app portfolio environments
Understanding of mobile advertising ecosystem and user acquisition funnels is highly desirable
Strong project management skills with ability to prioritize and manage multiple accounts simultaneously
Proficiency in data analysis tools and reporting platforms
Tech stack
AppTweakSensor TowerAppRadarApptopiaGoogle Play ConsoleApp Store ConnectApple Search Ads (ASA)
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