AdTechTalent
Marketing3 months agoOn-site

Attain

Lifecycle Marketing Associate, Frisbee

lifecycle marketingBrazeemail marketingpush notificationsin-app messagingA/B testingsegmentationperformance analysisretentionengagementHTMLCSSAI toolsClaude

Key details

Salary

Not specified

Employment type

Full-time

Seniority

Mid-level

Years experience

0-2

Location

Chicago, United States

Full job description

Attain is seeking a Lifecycle Marketing Associate responsible for strategy and execution of lifecycle campaigns across email, push notifications, and in-app messaging for the Mobile Rewards App, Frisbee. The role involves identifying funnel gaps and building customer journeys to improve retention and engagement. Reporting to the Senior Director of Product, the candidate will execute multi-channel campaigns in Braze, set up A/B tests, analyze performance, collaborate with creative teams, and develop automated lifecycle campaigns through segmentation. Requirements include 2+ years lifecycle marketing experience, hands-on Braze experience, data-driven mindset, creativity, organization, flexibility, familiarity with HTML/CSS, and experience with AI tools like Claude is a plus.

What you'll do

  • Execute multi-channel campaigns (email, push, IAM, content cards) in Braze, using both drag-and-drop tools and Braze Liquid
  • Set up A/B tests, analyze performance, and recommend optimizations to impact retention and engagement
  • Collaborate with creative teams to ensure campaigns are accurate, on-brand, and visually engaging
  • Develop automated lifecycle campaigns, triggered messaging, and personalized customer journeys through segmentation

Requirements

  • 2+ years of lifecycle marketing experience, ideally at a consumer app
  • Hands on Braze Experience - Canvas builder, segmentation, and event-based triggers
  • Data-driven mindset with interest in performance analysis and optimization
  • Creative, resourceful problem-solver with an entrepreneurial approach
  • Highly organized, detail-oriented, and able to manage deadlines and cross-team workflows
  • Flexible and adaptable in fast-paced environments
  • Familiarity with HTML/CSS a plus
  • Experience using AI tools like Claude a plus

Tech stack

BrazeHTMLCSSBraze LiquidAI tools (Claude)

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