AdTechTalent
Programmatic29 days agoOn-site

Merkle

Lead Technical Architect

Salesforce Marketing CloudSalesforce Data CloudSSJSSQLAWSAMPscriptAgileScrumCI/CDJenkinsGitHub ActionsTableauPower BIMarketing AutomationMarketoHubSpotPersonalizationCRMData Architecture

Key details

Salary

Not specified

Employment type

Full-time

Seniority

Lead

Years experience

10+

Location

Bengaluru, India

Full job description

Lead technical design, implementation, and optimization of Salesforce Marketing Cloud and Data Cloud for personalized customer experiences. Focus on seamless integrations, performance tuning, and cross-team collaboration to deliver scalable solutions. Responsibilities include leading design and implementation, collaborating on personalization strategies, ensuring CRM integration, providing technical guidance, troubleshooting and optimizing campaigns, configuration, and deployment best practices. Requires 12+ years experience, expertise in Salesforce Marketing Cloud, data architecture, APIs, SSJS, SQL, AWS integrations, and strong communication skills. Good to have Agile/Scrum experience, additional Salesforce certifications, AMPscript knowledge, AWS services proficiency, marketing automation tools experience, CI/CD pipeline knowledge, data visualization skills, and regulated industry experience. Bachelor's degree in Engineering required. Shift timings aligned with client time zones (IST/GMT/EST/ANZ).

What you'll do

  • Lead the technical design and implementation of Salesforce Marketing Cloud and Data Cloud
  • Collaborate with cross-functional teams to define personalization strategies and customer journeys
  • Ensure seamless integration with existing CRM and data platforms
  • Provide technical guidance and best practices throughout the project lifecycle
  • Troubleshoot and optimize performance across personalization campaigns and Marketing Cloud platforms
  • Perform configuration work and align with QA on best testing strategy
  • Follow deployment best practices

Requirements

  • Proven expertise in Salesforce Marketing Cloud
  • Strong understanding of data architecture, APIs, and customer segmentation
  • Hands on experience with SSJS, SQL and configuring complex solutions
  • Experience with integrations - OOTB with Salesforce and custom with tech stacks such as AWS
  • Experience in designing scalable personalization solutions
  • Excellent communication and stakeholder management skills
  • Experience with Agile/Scrum methodologies (good to have)
  • Familiarity with additional Salesforce certifications (Marketing Cloud Developer or Administrator) (good to have)
  • Knowledge of AMPscript for advanced email personalization (good to have)
  • Proficiency in AWS services like Lambda, S3, or API Gateway (good to have)
  • Background in marketing automation tools (Marketo, HubSpot) (good to have)
  • Understanding of CI/CD pipelines and tools like Jenkins or GitHub Actions (good to have)
  • Experience with data visualization tools (Tableau, Power BI) (good to have)
  • Prior work in regulated industries (finance, healthcare) (good to have)

Tech stack

Salesforce Marketing CloudSalesforce Data CloudSSJSSQLAWSAMPscriptLambdaS3API GatewayJenkinsGitHub ActionsTableauPower BIMarketoHubSpot

Apply now

Ready to take the next step in your career? Click the button below to continue to the application process.

Continue to applicationBrowse more jobs

Similar jobs

More roles worth a look

Related opportunities based on specialty and working model so candidates can keep momentum.