AdTechTalent
Programmatic4 days agoOn-site

Merkle

Lead Technical Architect

CDPAdobe Experience PlatformAEPRT-CDPAJOCJAWorkfrontAction IQBrazeTealiumZetaTreasure DataGrowth LoopHi-TouchSalesforcePythonJavaScriptNode.jsAWSGCPAzureAPIRESTSOAPGraphQLData EngineeringData PrivacyIdentity ResolutionAudience SegmentationCustomer Journey OrchestrationData GovernanceConsent ManagementPIIJSONParquetAvroCI/CDDevOpsTOGAFEnterprise Architecture

Key details

Salary

Not specified

Employment type

Full-time

Seniority

Lead

Years experience

5-10

Location

Mumbai, India

Full job description

Lead enterprise architecture consulting engagements and define strategic technology roadmaps aligned with business goals. Lead design and implementation of CDP solutions across multiple platforms. Drive adoption of emerging technologies such as AI-driven personalization and composable architectures. Define and enforce data architecture standards, schemas, and governance models. Oversee batch and streaming ingestion pipelines ensuring data quality and integrity. Guide development teams in building reusable components and scalable integrations. Collaborate with marketing and analytics teams to define audience strategies and activation logic. Own orchestration of customer journeys and personalization workflows. Conduct code reviews, mentor engineers, and ensure best practices. Evaluate new tools and technologies to enhance CDP capabilities. Ensure compliance with data privacy regulations including GDPR and CCPA. Act as liaison between business and technology teams to translate requirements into solutions. Troubleshoot complex issues across data flows, APIs, and activation channels. Contribute to roadmap planning and continuous improvement of CDP infrastructure. Requires proven experience in CDP implementations (AEP, Treasure Data, Zeta, Tealium), strong data engineering skills, API integration expertise, proficiency in Python, JavaScript or Node.js, and experience with cloud platforms (AWS, GCP, Azure). Good to have TOGAF certification, consulting experience, customer journey orchestration tools knowledge, reverse ETL familiarity, data governance and consent management experience, and CI/CD and DevOps practices. Bachelor's degree in Engineering or related field required. Shift timings: 12:00 PM to 10:00 PM IST.

What you'll do

  • Lead enterprise architecture consulting engagements
  • Define strategic technology roadmaps aligned with business goals
  • Lead technical design and implementation of CDP solutions across multiple platforms
  • Drive adoption of emerging technologies (AI-driven personalization, composable architectures)
  • Represent organization in industry forums
  • Define and enforce data architecture standards, schemas, and governance models
  • Oversee ingestion pipelines (batch/streaming) and ensure data quality and integrity
  • Guide development teams in building reusable components and scalable integrations
  • Collaborate with marketing and analytics teams to define audience strategies and activation logic
  • Own the orchestration of customer journeys and personalization workflows
  • Conduct code reviews, mentor engineers, and ensure adherence to best practices
  • Evaluate new tools and technologies to enhance CDP capabilities
  • Ensure compliance with data privacy regulations (GDPR, CCPA, etc.)
  • Act as a bridge between business and technology teams to translate requirements into actionable solutions
  • Troubleshoot complex issues across data flows, APIs, and activation channels
  • Contribute to roadmap planning and continuous improvement of CDP infrastructure

Requirements

  • Proven experience architecting and leading CDP implementations
  • Strong understanding of composable CDP architecture and data privacy principles
  • Advanced data engineering skills including real-time and batch ingestion pipelines
  • Expertise in API integrations (REST, SOAP, GraphQL) and event-driven architectures
  • Proficiency in Python, JavaScript, or Node.js for scripting and automation
  • Experience with cloud platforms (AWS, GCP, Azure) and big data technologies
  • Strong understanding of identity resolution, audience segmentation, and activation workflows
  • Good to have: TOGAF or equivalent frameworks
  • Good to have: Solution consulting and pre-sales experience
  • Good to have: Experience with Customer Journey Orchestration tools
  • Good to have: Familiarity with reverse ETL tools like Hightouch or Census
  • Good to have: Hands-on experience with data governance, consent management, and PII handling
  • Good to have: Knowledge of data formats and transformation (JSON, Parquet, Avro)
  • Good to have: Experience with CI/CD pipelines and DevOps practices
  • Good to have: Client-facing experience with stakeholder management and solution presentations
  • Good to have: Exposure to CDP evaluation and vendor selection processes
  • Bachelor's degree in Engineering (Computer Science, Data, IT) or other fields with good communication and analytical skills
  • Relevant CDP certifications (Adobe Real-Time CDP Business Practitioner, Adobe Journey Optimizer Business Practitioner, Salesforce, Treasure Data)

Tech stack

Adobe Experience Platform (AEP, RT-CDP, AJO, CJA, Workfront)Action IQBrazeTealiumZetaTreasure DataGrowth LoopHi-TouchSalesforce (SFDC)PythonJavaScriptNode.jsAWSGCPAzureREST APISOAPGraphQLJSONParquetAvroCI/CDDevOps

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