InMobi Advertising seeks an Integrated Marketing Lead for India and Korea to manage end-to-end marketing programs including demand generation campaigns, events, partnerships, calendar, and budget. Responsibilities include building quarterly and annual marketing plans aligned with revenue targets, executing multi-channel B2B campaigns, leading event presence, developing partner marketing programs, managing marketing calendar and budget, collaborating with sales, and reporting on KPIs and ROI. Requires 4-6 years B2B marketing experience with 3+ years in integrated or demand-generation programs across APAC, experience managing pipeline/MQL targets, event execution, budget ownership, proficiency with marketing tools (Marketo, HubSpot, Pardot, Salesforce, LinkedIn Campaign Manager), strong communication skills, and willingness to travel 20-25% in APAC. Preferred experience in ad tech, martech, SaaS or digital media.
What you'll do
Own the integrated marketing plan: build and run quarterly and annual plans across demand generation, events, content and partnerships aligned to regional revenue targets and priority segments
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Design and execute multi-channel B2B demand generation campaigns (events, PR and comms, paid media, email, LinkedIn, webinars, ABM) targeting brands, agencies and publishers
Own MQL and pipeline-contribution targets
Lead InMobi's presence at industry events and owned formats including sponsorship selection, booth experience, executive roundtables, customer dinners, and post-event follow-up
Build partner and co-marketing programs with agency groups, platform partners and industry bodies on joint campaigns, research, awards and speaking opportunities
Maintain marketing calendar and budget for India and Korea; allocate and track spend, forecast quarterly, and reallocate based on performance
Partner with sales leaders to align on target accounts, build campaign-to-pipeline visibility, and enable teams with assets and follow-up motions
Define KPIs, localize global product messaging for APAC markets, and report monthly on spend efficiency, pipeline influence and program ROI to regional and global leadership
Requirements
4-6 years of B2B marketing experience
At least 3 years running integrated or demand-generation programs across multiple APAC markets
Track record of owning pipeline or MQL targets and reporting on marketing's contribution to revenue
Hands-on experience delivering large industry events and field marketing programs end to end, including sponsorship negotiation and on-site execution
Demonstrated ownership of a marketing budget — planning, allocation, tracking and in-quarter reprioritisation
Fluency with the modern marketing stack (e.g. Marketo, HubSpot or Pardot, Salesforce, LinkedIn Campaign Manager)
Comfort working in dashboards and spreadsheets
Strong written and verbal communication in English
Ability to tailor messaging across diverse APAC markets
Ad tech, martech, SaaS or digital media experience preferred
Familiarity with the advertiser–agency ecosystem
Willingness to travel across APAC roughly 20–25% of the time
Continuous learning and career progression through InMobi Live Your Potential programEqual Employment Opportunity employerReasonable accommodations for qualified individuals with disabilities throughout hiring process and workplace
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