AdTechTalent
Marketing3 months agoOn-site

InMobi Advertising

Lead - Content Marketing

content marketingSEOSEMPPCAI toolsB2B2Cadvertisingbrandingad techstorytellingdigital marketing

Key details

Salary

Not specified

Employment type

Full-time

Seniority

Mid-level

Years experience

3-5

Location

Bengaluru, India

Full job description

InMobi Advertising seeks a mid-level content marketing professional for APAC to create B2B2C marketing content focused on advertising, branding, and ad tech. The role requires 3-5 years experience, strong writing, editing, research skills, and expertise in SEO, SEM, PPC, and AI tools. Responsibilities include producing diverse content assets, leading content projects, implementing SEO best practices, conducting industry research, and collaborating cross-functionally. Benefits include meals, gym/yoga, training, social events, and a pet/kid-friendly workplace. Location: Bangalore.

What you'll do

  • Communicate product messaging through content across blogs, case studies, web pages, emails, ads, reports, search descriptions, and other collateral
  • Lead content projects for events and reports end-to-end
  • Implement SEO best practices to drive organic traffic
  • Conduct research to stay abreast of industry trends
  • Stay up-to-date on latest content writing and marketing trends
  • Develop product knowledge and understand nuances of communicating for a fast-growing technology brand
  • Repurpose content into multiple assets for various channels
  • Monitor performance and improve existing formats and channels
  • Propose, implement, or lead improvements in content marketing strategy, plan, and process
  • Take ownership and collaborate with sales, client services/solutions, design, digital, and product marketing teams

Requirements

  • Bachelor’s degree in Business, Journalism, English, Communications, or related field
  • 3-5 years experience writing B2B2C marketing content with knowledge of advertising, branding, and ad tech
  • Skilled in long-form and short-form content creation with SEO/SEM optimization and PPC strategy
  • Ability to consider multiple sources of input including AI tools and iterate content
  • Track record of clear, successful communications on complex topics (portfolio required)
  • Excellent writing, editing, and research skills

Tech stack

SEOSEMPPCAI tools

Benefits

Daily mealsGym and yoga classesCutting-edge training and toolsCocktails at drink cart ThursdaysFun at work on Funky FridaysBring your kids and pets to work

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