Lead – Adops Mobile Performance (Campaign Manager)

What you'll do

• Own and lead the strategy, execution, and optimization of large-scale Mobile Performance campaigns across multiple markets
• Drive revenue growth, profitability, and client success with complete P&L responsibility for assigned accounts
• Lead execution across premium supply channels such as OEM, Programmatic, P2P Sharing Apps, Keyboard Apps, & Direct Apps
• Define, monitor, and deliver against campaign KPIs (ROAS, CPA, LTV, Fraud Hygiene, Retention)
• Analyse large-scale campaign data to identify trends, uncover insights, and implement advanced optimization strategies
• Act as a trusted advisor to clients, presenting insights, recommendations, and growth opportunities at a strategic level
• Mentor, manage, and upskill a team of campaign managers, ensuring consistent delivery excellence
• Collaborate with sales, supply, data, and product teams to innovate and strengthen the performance marketing ecosystem
• Identify and onboard new supply opportunities and technologies to future-proof performance marketing capabilities
• Drive process improvements to scale operations, ensure campaign hygiene, and enhance client satisfaction

Requirements

• 8–10 years of proven experience in Mobile Performance Marketing / User Acquisition
• At least 3 years in a leadership role
• Strong expertise as Campaign Manager for User Acquisition & Re-engagement campaigns via In-App marketing
• Deep knowledge of Mobile Measurement Partners (MMPs) like AppsFlyer, Branch.io, Adjust, Kochava, and Singular
• Proven success in managing large budgets, multiple accounts, and cross-market campaigns
• Prior experience in P&L ownership, revenue growth, and client relationship management
• Strong team leadership experience — mentoring, motivating, and scaling high-performing teams
• Excellent analytical, problem-solving, and decision-making skills with a data-first approach
• Strong communication and presentation skills with the ability to influence C-level stakeholders

Tech stack