AdTechTalent
Ad Ops25 days agoOn-site

InMobi Advertising

Lead - Account Management - Search Ads

search advertisingaccount managementMicrosoft AdvertisingBing AdsSEMCPACPMCPCsalesclient managementExceldata analysiscustomer successadvertisingdigital marketing

Key details

Salary

Not specified

Employment type

Full-time

Seniority

Lead

Years experience

5-10

Location

Bengaluru, India

Full job description

InMobi Advertising is seeking a Lead Account Manager with experience in search advertising to manage Microsoft Advertising inventory on Bing. The role involves managing client relationships, achieving revenue targets, driving campaign optimizations, and coordinating with internal teams. Candidates must have at least 6 years of experience in Search Engine Marketing, Sales, or online media, strong knowledge of internet advertising models (CPA, CPM, CPC), excellent problem-solving skills, and the ability to meet revenue goals. A bachelor's degree is required; MBA is preferred. Preferred skills include Bing Ads Certification and advanced Excel skills. Responsibilities include client management, campaign execution, upselling, educating clients on Bing Ads features, handling escalations, and continuous professional growth. The position is full-time and located in Bangalore, India.

What you'll do

  • Manage complete transaction and management of Microsoft Advertising inventory on Bing
  • Coordinate with a team of Account Strategists and support Account Management Head
  • Build and maintain strong, trusted-advisor relationships with clients
  • Manage assigned clients to achieve revenue targets, feature adoption, and client-driven goals
  • Create a collaborative, trust-based work environment respecting diversity and communication styles
  • Own day-to-day management for new and existing customers with flawless campaign execution
  • Coordinate with internal resources for execution of core tasks and ensure billing and compliance
  • Drive campaign-level budget upsell and optimization aligned with client ROI goals
  • Provide feedback to improve tactics and leverage self-serve tools for client insights
  • Educate clients on Bing Ads platform features and ensure regular client engagement
  • Reduce customer reliance on Account Manager for routine tasks
  • Develop intermediate knowledge of emerging products/features
  • Handle customer escalations and revenue blockers by leveraging internal networks
  • Submit actionable feedback on product, tools, and processes
  • Execute customer transition process and change management effectively
  • Strengthen Bing Ads and Search Industry expertise and take accountability for career development
  • Complete required and recommended trainings and apply learnings

Requirements

  • Minimum 6 years of experience in Search Engine Marketing, Sales, or online media, and Service experience
  • Strong knowledge of Internet advertising: CPA, CPM, CPC, search marketing, lead generation, direct response
  • Strong troubleshooting and problem-solving skills with a 'can-do' attitude
  • Ability to partner collaboratively with other functional areas within the company
  • Demonstrated ability to consistently meet or exceed revenue goals or targets
  • Proven ability to understand customer needs and deliver customized, customer-focused pitches and solutions
  • Ability to navigate through ambiguity and complexities related to client management
  • Talented in storytelling and delivering engaging presentations
  • Solid knowledge of the search industry, trends, and customers' needs
  • Passion for technology as an enabler for customer and company growth
  • Bachelor’s degree required; MBA preferable
  • Critical thinker who is organized and can make decisions based on clear priorities
  • Collaborative teammate who can build successful team relationships and prioritize multiple tasks
  • Flexible and able to quickly adapt to changing business needs and processes
  • Excellent written and verbal communication skills
  • Willingness to travel
  • Preferred: Bing Ads Certification
  • Preferred: Experienced in using Excel for data manipulation, V-Lookups, pivot tables, and data analysis

Tech stack

Microsoft AdvertisingBing AdsExcel

Benefits

Continuous learning and career progression through InMobi Live Your Potential programEqual Employment Opportunity employerReasonable accommodations for qualified individuals with disabilities

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