InMobi Advertising is seeking a Lead Account Manager with search advertising experience to manage Microsoft Advertising inventory partnership. The role involves managing client accounts, driving revenue targets, campaign execution, and client satisfaction. Responsibilities include campaign management, upselling, client education on Bing Ads platform, handling escalations, and continuous professional growth. Requirements include minimum 7 years in Search Engine Marketing Sales or online media, strong knowledge of internet advertising models (CPA, CPM, CPC), excellent problem-solving, communication, and storytelling skills, and a bachelor's degree (MBA preferred). Willingness to travel is required. Preferred qualifications include Bing Ads Certification and advanced Excel skills.
What you'll do
Create a collaborative, trust-based work environment respecting diverse communication styles and perspectives
Own day-to-day management for newly onboarded and existing customers
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Flawless execution of campaigns and coordination with internal resources
Awareness and understanding of billing and compliance requirements
Contribute to quality and actionable Customer Plan
Drive campaign-level budget upsell and optimization opportunities aligned to client ROI goals
Leverage internal tools and tactics to prioritize upsells and optimizations
Provide feedback to improve tactics relevance to client goals
Utilize self-serve tools and community forums to deliver insights for clients
Educate clients on Bing Ads platform and features to help reach business goals
Ensure regular client engagement with Bing Ads platform and reduce reliance on Account Manager for routine tasks
Develop intermediate knowledge of emerging products/features
Manage customer escalations leveraging Account Executive and internal partners
Submit actionable feedback on product, tool, and processes
Own and execute customer transition process and change management
Continually strengthen Bing Ads and Search Industry expertise
Take personal accountability for career and personal development
Complete required and recommended trainings and apply learnings
Requirements
Minimum 7 years’ in Search Engine Marketing Sales or online media and Service experience
Strong knowledge of Internet advertising: CPA, CPM, CPC, search marketing, lead generation, direct response
Strong troubleshooting and problem solving skills
Ability to partner collaboratively with other functional areas within the company in support of the sales process
Demonstrated ability to consistently meet or exceed revenue goals or targets
Proven ability to understand customer needs, create and deliver customized, customer-focused pitches and solutions
Effectively navigate through ambiguity and complexities related to client management
Talented in storytelling and delivering engaging presentations
Solid knowledge of the search industry, trends, and customers needs
Passion for technology as an enabler for customer and company growth
Bachelor’s degree required, MBA preferable
Critical thinker who is organized and can make decisions based on clear priorities
Collaborative teammate who can build successful team relationships with partners and can prioritize multiple tasks
Flexible and able to quickly adapt to changing business needs and processes
Excellent written and verbal communication skills
Willingness to travel
Tech stack
Microsoft AdsBing AdsExcelCPACPMCPCsearch marketinglead generationdirect response
Benefits
Continuous learning and career progression with InMobi Live Your Potential programEqual Employment Opportunity employerReasonable accommodations to qualified individuals with disabilities throughout the hiring process and in the workplace
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