Key Account Manager Media Sales

What you'll do

• Own and develop key accounts, primarily media buying units and media agencies of large CPG / FMCG brands
• Build long-term, trust-based relationships with media decision-makers, planners, and buyers
• Act as the primary commercial contact for media-related topics across the acardo / Verve Retail Media ecosystem
• Advise clients on how to best use Retail Media, In-Store, DOOH, and programmatic activations to reach their campaign and business goals
• Translate client objectives into clear, compelling media concepts and proposals
• Drive campaign bookings, upsell additional media formats, articulate campaign performance through measurable KPIs, and expand existing accounts
• Proactively identify and approach potential new clients
• Own and manage the entire new business acquisition process from initial contact to contract closure
• Develop smart market strategies, identify key decision-makers, and create compelling proposals and presentations
• Make a significant contribution to generating growth and securing new partnerships
• Bring strong hands-on knowledge of Retail Media ecosystems, In-Store & DOOH advertising, programmatic media buying, and media planning & activation logics
• Develop holistic activation concepts combining media, promotions, couponing, and shopper mechanics
• Help shape and refine acardo’s media offering, positioning, and go-to-market story
• Work closely with Product, Ad Operations, Sales, and Partner teams to ensure sellable, deliverable media offerings
• Act as the internal voice of the customer for media-related needs and feedback
• Support internal knowledge building by sharing media expertise across the organization
• Manage pipeline, forecasts, and revenue targets for your accounts
• Ensure clean handovers from sales to execution and high client satisfaction
• Identify growth opportunities within existing accounts and proactively develop them

Requirements

• Several years of experience in media sales, key account management, or media consulting
• Strong background in media agencies, media sales houses, retail media, DOOH, or programmatic environments
• Proven experience selling complex media solutions to agencies or large brand clients
• Deep understanding of media planning, activation, and performance logic
• Strong consultative mindset - ability to understand, advise, and convince clients
• Confident, professional, and credible in senior client conversations
• Commercially driven, structured, and results-oriented
• Able to bridge strategy, concept, and execution seamlessly

Tech stack

Benefits