Full job description
Verve Group is seeking a Head of Sales for Captify in London, UK. The role reports to the President, UK & International and focuses on leading revenue growth through scalable sales strategies targeting agency and brand partnerships across media, data, and measurement solutions. Responsibilities include managing senior relationships, leading pitches and RFP responses, representing the company at industry events, and maintaining expertise in ad tech and emerging technologies like AI and retail media. Internally, the role involves recruiting and mentoring a sales team, managing budgets and forecasts, collaborating with cross-functional teams, influencing product roadmap, and supporting strategic account growth. Requirements include 10+ years in digital advertising or ad tech, 5+ years in senior sales leadership, proven revenue growth, strong industry relationships, expertise in programmatic and CTV/OTT advertising, proficiency with Salesforce and CRM tools, and strong leadership and communication skills. Benefits include healthcare, pension scheme, personalized benefits budget, paid vacation and wellness days, and professional development budget.
What you'll do
- Achieve revenue targets across Verve for advertiser solutions including media, data, and measurement services with focus on high-margin growth and emerging areas like CTV
- Develop and execute scalable sales strategies and identify new market opportunities, verticals, and strategic partnerships
- Manage senior-level relationships across agency holding companies and brands to secure long-term commercial deals
- Lead complex pitches and RFP/RFI responses showcasing unique value propositions in CTV and programmatic solutions
- Represent Captify as a thought leader at industry events and strategic workshops
- Maintain expert knowledge of the ad tech ecosystem, competitor activity, and emerging technologies like AI and retail media
- Recruit, mentor, and develop a high-performing sales organisation with a consultative, data-driven sales culture
- Manage budgets, set targets, lead sales planning, forecasting, territory strategy, and pipeline management
- Collaborate with internal stakeholders including Product, Marketing, Customer Success, Trading, and Product Marketing
- Use market intelligence and customer feedback to influence product roadmap and align go-to-market strategy
- Support onboarding and growth of strategic accounts
- Handle multiple priorities in a fast-paced environment
Requirements
- 10+ years of experience in digital advertising, media sales, or ad tech
- 5+ years in senior sales leadership roles
- Proven track record exceeding revenue targets in ad tech or programmatic environments
- Strong relationships with agencies, advertisers, and platform partners
- Deep understanding of DSPs, SSPs, ad exchanges, data platforms, and measurement tools
- Specific expertise in CTV/OTT advertising, including programmatic execution, measurement methodologies (e.g., household attribution/pixel-based tracking), and market challenges
- Proficiency with CRM and sales tools such as Salesforce
- Excellent leadership, communication, forecasting, and negotiation skills
Tech stack
SalesforceCRMprogrammatic advertisingCTVOTTDSPSSPad exchangesdata platformsmeasurement toolsAIretail media
Benefits
Bupa HealthCare Plan with easy access to medical careAviva Corporate Pension Scheme with Verve contributing 5% of qualifying earningsPersonalized Benefits Platform with a budget of £50/month25 paid vacation days plus 3 Wellness days in addition to public holidaysAnnual training budget and internal webinars