Head of Programmatic Media Buying (Performance Solution) - APAC

What you'll do

• Own and drive revenue (Media Flow and Net Revenue) across India, SEA, Japan, Korea, and ANZ
• Manage levers that drive Media Flow growth and Net Revenue improvement
• Identify and mitigate revenue risks proactively
• Own regional performance planning including forecast, pacing, and corrective actions
• Navigate cross-regional dynamics and connect learnings across Americas, EMEA, and China
• Manage, grow, and develop L1–L4 traders across functional and professional dimensions
• Assign portfolios based on team capability mapping and enable professional development
• Foster experimentation and hypothesis-driven culture within the team
• Drive tough conversations within team and with external stakeholders
• Define and govern analytical frameworks used across trading function
• Identify new growth avenues from data-driven approaches and strategic thinking
• Build processes to drive efficiency through automation, AI, and alignment
• Conduct experiments and hypothesis-led research on unsolved problems
• Work closely with Product, SE, Engineering, Data Science teams to align platform priorities
• Translate trading signals and advertiser feedback into product roadmap inputs
• Drive experimentation across DSP and partner platforms and evaluate impact
• Influence platform decisions using portfolio-scale observations across regions
• Align with Sales, CGM, Strategy, Ops, Creative on regional ops playbooks and GTM execution
• Work with senior commercial leadership to unlock client blockers and ensure product focus
• Represent trading in cross-functional discussions and bring market intelligence
• Maintain awareness of competitive landscape and emerging performance marketing trends
• Obsess over customer needs and instill customer-first culture within team
• Maintain deep contextual knowledge of key accounts and advertiser unit economics
• Set and push uncomfortable goals for account penetration and vertical expansion
• Establish culture of daily tracking, structured root cause analyses, and follow-through
• Drive accountability in performance and issue resolution
• Personally accountable for regional growth outcomes and cascade accountability through team

Requirements

• 10+ years of experience in performance marketing or ad tech
• 3+ years in analytics, account management, delivery capacity
• Deep expertise in DSP mechanics, attribution frameworks, and MMP integrations (Appsflyer, Adjust, Kochava)
• Demonstrated ability to manage, mentor, and grow a trading team across multiple levels
• Track record of driving advertiser revenue growth at portfolio scale
• Experience working across multiple regions with understanding of regional dynamics
• Comfort navigating cross-functional stakeholder environments (Sales, CGM, Product, Tech, Partnerships, Finance, Ops)
• Preferred: Exposure to multi-solution portfolios including DSP, On-Device, Affiliate
• Preferred: Familiarity with agency-model orchestration
• Preferred: Experience influencing product roadmaps based on trading data and advertiser feedback
• Preferred: Prior exposure to vertical-specific performance marketing (gaming, fintech, e-commerce, OTT/streaming)

Tech stack

Benefits