Full job description
Appodeal seeks a Head of Product Development to lead product and engineering for its mobile gaming portfolio (WordMaker, Solitaire, Brick Blast). This senior hands-on leadership role requires 8+ years in software engineering with leadership in mobile gaming/product environments. The candidate must be proficient in Unity (C#), mobile game architecture, backend systems, and AI tools with demonstrated AI-native production experience. Responsibilities include defining product strategy, owning PRDs and roadmaps, managing product metrics, overseeing technical architecture, driving AI adoption, hands-on contribution to product and engineering work, leading a lean team, fostering a culture of ownership, and collaborating cross-functionally with monetization, UA, data, and RnD teams. Strong signals include founding a mobile gaming studio, scaling ad-monetized casual games, building internal tooling, and experience with CI/CD and analytics tools. Benefits include ownership without guardrails, working on real products with traction, AI-first environment, lean team, competitive salary, bonuses, and career growth. Location: Barcelona, Spain.
What you'll do
- Define and evolve product strategy for games portfolio grounded in eProfit outcomes
- Own quality of PRDs, roadmap decisions, and product hypotheses; write PRDs for highest-priority bets
- Maintain live knowledge of product metrics: retention, ARPU, ARPDAU, experiment results
- Own full technical architecture of product department including game clients (Unity), backend systems, release pipeline, internal tooling
- Define engineering standards, development workflows, and code quality bar
- Ensure reliability, performance, and scalability of all systems supporting games portfolio
- Drive AI adoption across product and engineering functions from PRD generation to test automation and analytics agents
- Build and iterate intelligence layer replacing manual coordination and reporting
- Continuously improve development velocity through AI tooling and process optimization
- Personally contribute to product work (specs, experiments, analysis) and engineering work (architecture decisions, code review, shipping core systems)
- Lead by doing on highest-stakes initiatives; team should follow your PRDs and pull requests
- Participate in debugging, optimization, and solving complex technical challenges
- Lead, develop, and grow a lean team of Product Owners and ICs (Unity engineers, backend developers, design, QA)
- Set high bar for ownership, speed, and AI fluency; address performance gaps directly
- Foster culture of DRIs (Directly Responsible Individuals), not ticket-resolvers
- Grow engineers into independent, high-impact contributors and tech leads
- Work closely with monetization, UA, data, and RnD departments to ensure portfolio decisions are grounded in full eProfit context
- Enable fast hypothesis testing and iteration cycles within product teams
- Partner with product and data teams to build scalable systems for experimentation, analytics, and performance tracking
- Coordinate RnD department to internal team handover process and maintain hit-readiness and de-handover criteria
Requirements
- 8+ years of software engineering experience, including senior leadership roles in mobile gaming or mobile product environments
- Genuine hands-on in both product and engineering — writing PRDs and code
- Strong expertise in Unity (C#) and mobile game architecture; solid understanding of scalable backend systems and client-server architecture
- AI-native with concrete production examples of AI tools accelerating output
- Leadership by proximity — leading small, high-performance teams by working alongside them
- Data-driven mindset with experience in experimentation cycles, A/B testing, and metric-driven decision-making
- Founded or co-founded a mobile gaming studio (strong signal)
- Scaled an ad-monetized casual game from early traction to meaningful portfolio revenue (strong signal)
- Built internal tooling, automation pipelines, or SDK integrations alongside product work (strong signal)
- Experience with CI/CD pipelines, automated testing, and release processes (Unity Cloud Build, GitHub Actions) (strong signal)
- Familiarity with analytics tools: Firebase, GameAnalytics, Amplitude (strong signal)
- Experience with mobile game monetization systems (ads, IAP) (strong signal)
Tech stack
UnityC#mobile game architecturebackend systemsclient-server architectureAI toolsCI/CD pipelinesUnity Cloud BuildGitHub ActionsFirebaseGameAnalyticsAmplitudeautomation pipelinesSDK integrations
Benefits
Ownership without guardrailsReal products with real tractionAI-first environmentLean, high-trust teamCompetitive salaryPerformance-based bonusesClear career growth opportunities