Chicago, United States; Los Angeles, United States; New York, US
Full job description
Viant seeks a Head of Industry, Retail to lead growth in the retail vertical. Requires 15+ years advertising experience and 5+ years with retail brands in brand-direct, agency, or ad tech. Responsibilities include expanding strategic retail relationships, positioning Viant as a leading AI-powered programmatic platform, driving industry awareness, growing brand-direct demand, executing go-to-market strategies, partnering with agencies and advertisers, recruiting and mentoring sales teams, defining success metrics, and collaborating with Product and Business Development. Candidate must have deep retail category expertise, strong programmatic advertising knowledge, experience with commerce media and retail media networks, proven executive relationship building, team leadership skills, strategic and analytical mindset, and excellent communication and presentation skills. Benefits include fully paid health insurance, paid parental leave, and unlimited PTO. Base salary range is $225,000 - $250,000.
What you'll do
Scale Retail business by expanding strategic relationships with retailers across multiple retail categories
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Chicago, United States; Los Angeles, United States; New York, US
Full-time
Position Viant as premier AI-powered programmatic platform for retail marketers
Drive industry awareness through thought leadership, presentations, conferences, and client education
Own and grow brand-direct demand and accelerate agency adoption
Develop and execute category-specific go-to-market strategy
Partner with agencies and retail advertisers on consumer behavior, commerce media, identity, and measurement trends
Recruit, mentor, and scale high-performing Retail sales and account teams
Define category success metrics and lead execution against revenue, adoption, and growth objectives
Serve as executive face of Retail business at client meetings, briefings, and industry events
Partner with Product and Business Development to develop retail advertising solutions and measurement offerings
Requirements
15+ years of advertising experience
5+ years working with retail brands in brand-direct, agency, or ad technology environment
Deep expertise across retail categories including ecommerce, specialty retail, grocery, department stores, home improvement, apparel, omnichannel retail
Strong understanding of programmatic advertising including CTV, Online Video, Display, Mobile, Streaming Audio, Digital Out-of-Home
Experience with commerce media, retail media networks, omnichannel attribution, customer data strategies, or loyalty marketing preferred
Proven success building executive brand-direct relationships and expanding programmatic investment within retail organizations
Experience hiring, developing, and leading high-performing go-to-market teams in ad tech, digital media, or enterprise technology
Strategic and analytical mindset to translate retail and consumer trends into advertising solutions
Exceptional communication and executive presentation skills
Tech stack
programmatic advertisingCTVOnline VideoDisplayMobileStreaming AudioDigital Out-of-Homecommerce mediaretail media networksomnichannel attributioncustomer data strategiesloyalty marketingAI-powered advertising
Benefits
fully paid health insurancepaid parental leaveunlimited PTO
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