Chicago, United States; Los Angeles, United States; New York, US
Full job description
Viant seeks a Head of Financial Services with 15+ years advertising experience, including 5+ years supporting Financial Services marketers. The role focuses on expanding brand-direct demand, agency adoption, and Viant's position as a leading AI-powered programmatic platform across banking, credit cards, insurance, wealth management, fintech, and lending. Responsibilities include scaling business relationships, positioning Viant's platform, driving industry awareness, executing go-to-market strategies, managing privacy and measurement challenges, recruiting and leading sales teams, defining success metrics, and partnering with Product and Business Development. Requires expertise in programmatic advertising (CTV, Online Video, Display, Mobile, Streaming Audio, Digital Out-of-Home), strong leadership, strategic and analytical skills, and excellent communication. Benefits include fully paid health insurance, paid parental leave, and unlimited PTO. Salary range: $225,000 – $250,000.
What you'll do
Scale Financial Services business by expanding strategic relationships with leading financial brands
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Position Viant as premier AI-powered programmatic platform for retail marketers
Drive industry awareness through thought leadership, executive presentations, industry conferences, and customer education
Own and grow brand-direct demand and accelerate agency adoption across Financial Services category
Develop and execute category-specific go-to-market strategy
Partner with agencies and enterprise clients on privacy, identity, and measurement challenges
Recruit, mentor, and scale a high-performing team of Financial Services-focused sales leaders and account professionals
Define category success metrics and lead execution against revenue, adoption, and growth objectives
Serve as executive face of Financial Services business at client meetings, executive briefings, and industry events
Partner with Product and Business Development teams to influence new Financial Services solutions, partnerships, measurement capabilities, and data offerings
Requirements
15+ years of advertising experience
5+ years supporting Financial Services marketers
Deep expertise in banking, insurance, credit cards, fintech, wealth management, lending, or related Financial Services verticals
Strong understanding of programmatic advertising including CTV, Online Video, Display, Mobile, Streaming Audio, and Digital Out-of-Home
Proven success building executive brand-direct relationships and expanding programmatic investment within Financial Services organizations
Experience hiring, developing, and leading high-performing go-to-market teams within ad tech, digital media, or enterprise technology
Ability to collaborate cross-functionally across Sales, Product, Marketing, Business Development, and Client Services
Strategic, analytical mindset with ability to translate complex industry challenges into measurable advertising solutions
Exceptional communication and executive presentation skills
