Chicago, United States; Los Angeles, United States; New York, US
Full job description
Viant seeks a Head of Industry, CPG with 15+ years advertising experience and 5+ years with CPG brands in brand-direct, agency, or ad tech. The role leads growth in CPG vertical by expanding brand-direct demand, agency adoption, and positioning Viant as a leading AI-powered programmatic platform. Responsibilities include scaling relationships with CPG brands, driving industry awareness, developing go-to-market strategies, partnering on privacy and measurement trends, recruiting and mentoring sales teams, defining success metrics, and collaborating with Product and Business Development. Required skills include expertise in programmatic advertising (CTV, Online Video, Display, Mobile, Streaming Audio, Digital Out-of-Home), retail media, commerce media, shopper marketing, and omnichannel measurement. Strong executive communication and leadership experience are essential. Benefits include fully paid health insurance, paid parental leave, and unlimited PTO. Base salary range is $225,000 to $250,000.
What you'll do
Scale Viant's CPG business by expanding strategic relationships with leading consumer packaged goods brands
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Chicago, United States; Los Angeles, United States; New York, US
Full-time
Position Viant as the premier AI-powered programmatic platform for retail marketers
Drive industry awareness through thought leadership, executive presentations, industry conferences, and client education
Own and grow brand-direct demand while partnering with sales to accelerate agency adoption across the CPG category
Develop and execute a category-specific go-to-market strategy to increase Viant's presence within key CPG marketing organizations and budgets
Partner with agencies and enterprise clients on consumer privacy, retail media, identity, and measurement trends
Recruit, mentor, and scale a high-performing team of CPG-focused sales leaders and account professionals
Define category success metrics and lead execution against revenue, adoption, and growth objectives
Serve as the executive face of Viant's CPG business at client meetings, executive briefings, and industry events
Partner with Product and Business Development teams to develop innovative CPG solutions, retail media partnerships, audience capabilities, and measurement offerings
Requirements
15+ years of advertising experience
5+ years supporting CPG marketers
Deep expertise across consumer packaged goods categories including food and beverage, alcbev, household products, personal care, beauty, tobacco, or OTC health and wellness
Strong understanding of programmatic advertising including CTV, Online Video, Display, Mobile, Streaming Audio, and Digital Out-of-Home
Experience with retail media networks, commerce media, shopper marketing, or omnichannel measurement solutions highly preferred
Proven success building executive brand-direct relationships and expanding programmatic investment within large CPG organizations
Experience hiring, developing, and leading high-performing go-to-market teams within ad tech, digital media, or enterprise technology
Strategic, analytical mindset with ability to translate evolving consumer behavior and marketing challenges into measurable advertising solutions
Exceptional communication and executive presentation skills with experience representing organizations at industry events and executive client engagements
Tech stack
programmatic advertisingCTVOnline VideoDisplayMobileStreaming AudioDigital Out-of-Homeretail media networkscommerce mediashopper marketingomnichannel measurement
Benefits
fully paid health insurancepaid parental leaveunlimited PTO
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