GTM Consultant

What you'll do

• Own the commercial strategy for Mexico: identify target accounts, build pipeline, and close deals across agencies, advertisers, and media companies
• Take a consultative approach to sales, educating the market on Samba's data, measurement, and audience solutions
• Develop and execute account plans for key prospects, manage full sales cycle, and maintain accurate forecasting
• Identify, evaluate, and negotiate strategic partnerships with local broadcasters, OEMs, data providers, platforms, and technology partners
• Map the Mexican media, advertising, and data ecosystem to identify key players and opportunities
• Serve as the technical point of contact for prospects and partners, scope integrations, troubleshoot implementation questions, and translate product capabilities into client solutions
• Provide technical pre-sales support including product demos, RFIs/RFPs responses, and proof-of-concept solutions
• Develop a comprehensive Mexico market entry strategy covering regulatory landscape, competitive positioning, data privacy compliance, partnership requirements, and revenue projections
• Build the operational foundation for Samba's Mexico presence including defining processes, reporting cadences, and success metrics
• Provide regular market updates and strategic recommendations to international and executive leadership

Requirements

• 10+ years of commercial experience in ad tech, media, data, or SaaS
• Proven track record of launching products, entering new markets, and closing deals in Mexico or Latin America
• Commercially sharp and strategically minded
• Technically fluent with understanding of APIs, data integrations, programmatic ecosystems, and measurement methodologies
• Deeply networked across the Mexican ecosystem with established relationships with agencies, broadcasters, platforms, and advertisers
• Knowledgeable about the Mexican media and data landscape including television ecosystem, audience data, cross-screen measurement, and data privacy regulations (LFPDPPP)
• Bilingual in Spanish and English (native or professional fluency)
• Self-directed and cross-functional collaborator
• Comfortable presenting to C-suite buyers and navigating complex enterprise negotiations
• MBA or equivalent advanced degree from a top-tier program

Tech stack