Growth Marketing Manager role responsible for leading evaluation and analysis of multi-channel marketing strategies across events, content, ABM, digital, and owned media in the GCR market. Partner with Sales to evaluate inbound revenue funnel and optimize marketing impact on lead quality and pipeline. Design scalable inbound strategies, lead pipeline analysis, and manage performance measurement across marketing channels. Lead marketing automation tool adoption and paid media efforts including SEM, social ads, and content syndication. Own digital assets and manage agencies to execute campaigns. Requires 3-5 years B2B or growth marketing experience, strong strategic and analytical skills, familiarity with SaaS and marketing technologies, Excel proficiency, and experience working with agencies.
What you'll do
Partner closely with Sales to evaluate the full inbound revenue funnel and understand marketing impact on lead quality, sales velocity, pipeline acceleration, and revenue
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Lead evaluation, implementation, and adoption of marketing automation tools for the GCR market
Serve as main POC for GCR to work with Global Marketing Operations to streamline lead processes and optimize nurturing activities
Direct paid media efforts across GCR including SEM, social ads, vertical ads, and other paid online channels
Own ROI management, test-and-learn strategies, and in-market test plans for paid media
Work with Sales to connect ad performance to pipeline and revenue impact
Own GCR digital assets including regional website and landing pages, managing day-to-day operations and maintenance
Manage agencies and vendor partners to execute campaigns and strategic initiatives including content creation with design and copywriting teams
Report regularly to management and regional stakeholders on paid and overall marketing performance
Requirements
3-5 years of experience in B2B marketing, growth marketing, or revenue/pipeline-focused roles
Paid media and field marketing experience is a strong plus
Strong strategic thinking combined with hands-on execution ability
Comfortable designing cross-channel plans
Excellent analytical skills to interpret data, extract insights, and influence decisions with clear storytelling
Growth mindset with strong cross-team collaboration abilities and empathy
Exceptional communication skills and ability to build trust with senior stakeholders
Highly structured, organized, and able to manage multiple priorities in a fast-paced environment
Entrepreneurial spirit, comfortable operating in lean and dynamic settings
Familiarity with mobile apps, SaaS, and marketing technologies
Proficient in leveraging AI tools to improve work efficiency
Strong data literacy; Excel proficiency preferred
Experience working with agencies, freelancers, and external vendors
