AdTechTalent
Marketing1 month agoOn-site

Klever

Growth Marketer, Programmatic \ Spécialiste, marketing de croissance des revenus – programmatique

growth marketingdigital marketingprogrammaticlead scoringnurture programslifecycle automationSalesforcePardotGoogle AnalyticsGoogle Tag ManagerTableaupaid mediaemail marketingLinkedInMeta adscampaign optimizationpipeline growthmarketing analytics

Key details

Salary

Not specified

Employment type

Full-time

Seniority

Mid-level

Years experience

3-5

Location

Montreal, Canada

Full job description

Klever is hiring a Growth Marketer to build and own systems that convert market awareness into qualified revenue, including lead scoring, nurture programs, paid media, and lifecycle automation. The role requires close collaboration with Sales to align marketing and pipeline goals. Responsibilities include managing campaigns across search, display, and social channels, executing nurture programs via email and LinkedIn, and analyzing campaign performance to optimize strategy. Required tools include Salesforce, Pardot/Account Engagement, and analytics platforms like Google Analytics and Tableau. Candidates should have 3-5+ years of experience in growth marketing, digital marketing, or programmatic advertising, with hands-on experience in CRM, marketing automation, and analytics tools. The position is full-time, based in Montreal, Quebec, Canada.

What you'll do

  • Build lead scoring and lead qualification funnels
  • Develop, execute, and optimize campaigns to generate and nurture Marketing Qualified Leads (MQLs) and Sales Accepted Leads (SALs)
  • Leverage Account Engagement (Pardot) to build, manage, and optimize lead nurture and lifecycle automations
  • Manage paid media campaigns across search, display, and social channels, internally or through vendors
  • Execute nurture programs via email marketing, LinkedIn, and other channels
  • Identify cross-sell and upsell opportunities through targeted campaigns and content
  • Partner closely with Sales to own handoff process between Marketing and Sales
  • Ensure SLAs are defined and enforced and lead follow-up timelines are tracked
  • Work with Head of Marketing & Sales to define SAL criteria, improve conversion rates, and implement feedback loops on lead rejection and conversion
  • Strengthen connection between marketing performance and business outcomes, providing insights on ROI and conversion metrics
  • Deliver regular performance reports and recommendations to Sales and Leadership teams
  • Track and report on campaign performance, engagement, traffic, MQLs, SALs, and pipeline metrics
  • Conduct audience segmentation, develop buyer personas, and refine targeting
  • Measure brand awareness, share of voice, and media effectiveness
  • Analyze campaigns and initiatives to inform optimization and strategy

Requirements

  • 3–5+ years experience in growth marketing, digital marketing, or programmatic advertising
  • Hands-on experience with CRM, marketing automation, and analytics tools (Salesforce, Pardot, Google Analytics, Google Tag Manager, etc.)
  • Experience building lead scoring models
  • Experience building nurture programs
  • Experience building lifecycle automation
  • Opportunity to own growth initiatives and influence strategy across channels

Tech stack

SalesforcePardotAccount EngagementGoogle AnalyticsGoogle Tag ManagerTableauSplashCventLinkedIn Campaign ManagerMeta ads platform

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