Global Product Lead

What you'll do

• Build a high-fidelity intelligence engine between market and CTV product and engineering teams to capture customer insights and influence roadmap
• Own alpha/beta campaign operations end-to-end, improving test success rates and scaling pilots to sustainable revenue
• Design and implement a global GTM operating model for CTV across AMER, EMEA, and APAC to support 10x campaign volume without 10x headcount
• Build customer health and retention infrastructure including monitoring, alerting systems, and reactivation playbooks
• Establish the Global Product Lead function from scratch including playbook, operating rhythm, and knowledge sharing
• Systematically collect and synthesize customer feedback and interface with PM, DS, and Engineering to prioritize needs
• Define best practices, feature adoption goals, and campaign setup nuances with Product and enable global rollout
• Manage alpha/beta operational pipeline from customer approval through activation, scaling, and ticket resolution
• Build internal processes for knowledge management, market learnings, and executive synthesis
• Coordinate with regional sales leads globally to ensure consistent processes and learning capture

Requirements

• 7+ years in product operations, GTM strategy, technical account management, or solutions consulting within ad tech, performance marketing, or programmatic advertising
• Deep fluency in advertiser measurement frameworks—CPA, ROAS, incrementality, MMP attribution—and CTV measurement nuances including view-through, assisted vs. attributed conversions, and MMP setting changes
• Experience building trust and collaborating with Engineering, Data Science, and Product teams, actively participating in technical discussions and roadmap prioritization
• Proven ability to design end-to-end operating models with clear ownership, handoffs, and escalation paths across Sales, GTM, DS, PM, and Engineering
• Ability to extract deep insights from customer interactions and translate them into product feedback with analytical rigor
• Experience translating raw data science findings into clear, contextual, sales-ready communication
• AI-first operational mindset focused on automation, templatization, and self-service to reduce operational involvement
• Effective global coordination skills across distributed teams (AMER, EMEA, APAC) without bureaucracy
• Experience operating with extreme ownership in zero-to-one environments and handling ambiguity
• Bonus: Direct experience with CTV advertising, streaming platform partnerships, or video measurement
• Bonus: Prior experience at a DSP, SSP, MMP, or performance-focused ad tech company
• Bonus: Experience building or deploying AI-assisted workflows with measurable efficiency gains

Tech stack

Benefits