Field Marketing Manager - CRM at Zeta Global | AdTechTalent
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Zeta Global
Field Marketing Manager - CRM
field marketing customer marketing B2B SaaS MarTech event management executive engagement pipeline growth salesforce program management UK market commercial strategy
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Quick snapshot
London, United Kingdom
Full-time
Key details Location
London, United Kingdom
Full job description Zeta is hiring a Field Marketer for the UK to lead execution of UK field marketing programs, customer events, executive engagement, and market development. The role involves managing event logistics, coordinating customer roadshows, supporting strategic account programs, and ensuring commercial follow-through of marketing activities. The candidate will work closely with senior executives and cross-functional teams to align marketing efforts with commercial priorities. Requirements include experience in field or customer marketing within SaaS or B2B environments, strong project management skills, executive-level customer experience delivery, and proficiency with Salesforce and marketing tools. The role is full-time, based in London, and focuses on driving customer growth and pipeline through disciplined marketing execution.
What you'll do Own the execution of the UK field marketing calendar across existing customers and selected enterprise prospects Deliver high-quality customer events, executive dinners, roundtables, conferences and industry programmes Similar jobs
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Coordinate UK customer roadshows across priority strategic accounts
Partner with the ABM & Customer Marketing to translate account and campaign strategies into field activity
Work closely with the VP, Customer Growth and VP, Enterprise Sales to prioritise activity around the highest-value customer and pipeline opportunities
Ensure every field programme has a clear commercial objective, target audience and follow-up plan
Manage event logistics, venues, suppliers, invitations, attendee experience and execution
Coordinate executive customer meetings and roadshows across Zeta’s priority UK accounts
Ensure account teams are properly prepared with customer objectives, stakeholder maps, relevant materials and desired outcomes
Coordinate participation from senior Zeta executives and specialist teams
Help create consistently high-quality experiences for senior customers engaging with Zeta
Track follow-up actions from strategic customer meetings and ensure ownership is clear
Maintain visibility of upcoming customer milestones, renewals, roadshows and executive engagement opportunities
Help coordinate the operating cadence around Zeta’s priority UK customers
Maintain visibility of key account milestones, actions, dependencies and executive engagement
Ensure relevant teams are aligned ahead of important customer meetings
Partner with Key Account Directors, Sales, Strategy and Solution Consulting to ensure actions are followed through
Help connect customer programmes, events and executive engagement back to strategic account plans
Support the development of customer advocacy, lighthouse stories and reference opportunities
Execute Zeta’s UK programme of customer and market-development activity
Coordinate industry sponsorships, conferences, executive dinners and selected partnerships
Support programmes designed to strengthen Zeta’s visibility with senior UK enterprise buyers
Develop strong working relationships with relevant agencies, partners, venues and industry organisations
Work with ABM & Customer Marketing to ensure field activity supports both existing-customer retention and expansion and selective new-logo pipeline
Ensure field activity translates into clear commercial actions rather than ending at the event
Coordinate post-event follow-up with sellers and Key Account Directors
Ensure relevant engagement is captured in Salesforce
Maintain visibility of opportunities, meetings and actions generated through field activity
Partner with Marketing Operations on reporting and measurement
Track programme outcomes and provide clear recommendations on where UK investment should be increased, changed or stopped
Work closely with the President, UK to help maintain momentum against the highest-priority UK initiatives
Coordinate key UK leadership meetings, customer reviews and operating cadences
Prepare agendas, briefing materials and meeting packs for priority customer and internal meetings
Maintain clear action logs, decisions, owners and timelines
Follow through with cross-functional teams to ensure agreed actions are completed
Help identify emerging blockers or dependencies and surface them early
Coordinate key milestones across Customer Growth, Sales, Marketing, Product and other shared functions
Support preparation for executive presentations and business reviews
Help maintain structure and focus across a fast-moving UK growth programme
Coordinate complex customer and leadership scheduling where required
Support planning for executive travel, roadshows and customer-facing programmes
Ensure the President, UK and participating executives have the right information ahead of key meetings
Anticipate logistical and operational requirements around priority customer and business activity
Help protect senior leadership time by ensuring meetings are well structured, prepared and followed through Requirements Experience in Field Marketing, Customer Marketing, B2B events or commercial programme management Experience working within SaaS, technology, MarTech or another enterprise B2B environment Strong understanding of how field marketing contributes to pipeline and customer growth Excellent programme and project management capability Experience delivering executive-level customer experiences Exceptional organisation, attention to detail and follow-through Confidence working directly with senior executives and enterprise customers Strong written and verbal communication skills Experience coordinating complex cross-functional programmes Ability to manage multiple priorities and deadlines in a fast-moving environment Experience working within a global or matrixed organisation Working knowledge of Salesforce and modern marketing tools Strong commercial judgement and an instinct for what matters most Tech stack Salesforce marketing tools
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Company
Zeta Global At Zeta Global (NYSE: ZETA), we help enterprise brands and agencies Achieve the Impossible™ with superintelligent marketing. Powered by proprietary AI and trillions of real-time signals, the Zeta Marketing Platform (ZMP) brings martech and adtech together – unifying identity, intelligence, and activation in one unified place. We enable marketers to deliver personalized experiences that drive measurable growth in the next era of marketing. At the center of this evolution is Athena by Zeta, our superintelligent conversational agent built for predictable, profitable growth. Seamlessly integrated into the ZMP, Athena helps marketers understand performance, identify opportunities, and take action in real time—surfacing insights on spend, audiences, and campaigns, recommending next best moves, and even launching and optimizing campaigns on their behalf. Behind our platform is a global team of 3,000+ employees driven by innovation, collaboration, and a shared focus on customer success. Founded in 2007 by David A. Steinberg and John Sculley, Zeta is headquartered in New York City. Learn more at www.zetaglobal.com
Industry
Software Development
Website
http://www.zetaglobal.com
Posted
Yesterday
Category: Marketing
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