The Trade Desk is seeking a Director of Retail & Distribution Partnerships for VenturaOS, a Connected TV operating system. This role leads the strategy, development, and execution of Ventura's retail growth ecosystem, building strategic relationships with retailers, OEMs, hardware partners, and retail media networks. Responsibilities include developing retail partnership strategies, negotiating complex commercial agreements, managing partnerships from engagement through launch and expansion, supporting retail launches, and integrating retail media with platform monetization. The role requires 10+ years of experience in strategic partnerships, retail distribution, consumer electronics, retail media, or related ecosystems, with strong negotiation skills and executive presence. Benefits include comprehensive healthcare, retirement plans, disability coverage, life insurance, tuition reimbursement, parental leave, paid sick and vacation time, stock-based compensation, and an employee stock purchase plan. The position is based in San Jose, California. Salary range is $151,100 to $277,000 USD.
What you'll do
Develop and execute Ventura’s long-term retail partnership strategy across national retailers, ecommerce marketplaces, regional retailers, specialty electronics channels, retail media networks, OEMs, and hardware partners
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Identify growth opportunities in retail distribution, merchandising, platform licensing, device activation, and retail media integration
Build partner frameworks for recurring CTV platform value including home screen advertising, retail media extensions, data-enabled activation, and device-level monetization
Serve as Ventura’s internal subject-matter expert on retail dynamics, retail media networks, shopper data, channel incentives, device merchandising, and retail-led consumer adoption
Own senior-level relationships with retail partners, retail media executives, OEMs, consumer electronics manufacturers, hardware partners, and other key ecosystem participants
Structure and negotiate complex commercial agreements across retail distribution, device launch commitments, merchandising, co-marketing, data collaboration, retail media activation, and long-term platform economics
Manage a portfolio of strategic partnerships from initial engagement through launch, expansion, performance management, and ongoing executive governance
Represent VenturaOS with senior executives across retail, OEM, hardware, and technology partner organizations
Partner closely with Product, Engineering, Marketing, Operations, and OEM teams to support successful retail launches of Ventura-powered devices
Lead cross-functional retail go-to-market planning including launch readiness, promotional strategy, merchandising requirements, ecommerce positioning, in-store education, and partner enablement
Coordinate commercial, technical, operational, and marketing workstreams to ensure devices are ready for retail sale, consumer activation, and post-purchase engagement
Establish operating rhythms with partners to track launch milestones, sales performance, activation rates, user engagement, and partnership health
Develop partnership models connecting Ventura-powered devices with retail media networks, shopper data, loyalty programs, and advertiser demand
Work with advertising, data, measurement, and product teams to translate retail partner opportunities into scalable CTV media and commerce solutions
Identify opportunities for retailers to extend their media networks into Connected TV through home screen inventory, video inventory, commerce experiences, and closed-loop measurement
Help define how retail partners can create durable value from Ventura beyond the initial device sale
Represent retail partner, OEM, and channel needs throughout product planning, roadmap discussions, and executive strategy reviews
Provide leadership with market intelligence, competitive insights, and recommendations across retail, consumer electronics, Connected TV, retail media, and platform ecosystems
Identify emerging trends in TV retailing, ecommerce, private-label electronics, retail media networks, in-store activation, and commerce-driven CTV experiences
Help determine where Ventura should prioritize retail channels, launch partners, merchandising investments, and ecosystem expansion
Help define how VenturaOS grows from launch through long-term scale
Operate comfortably in an entrepreneurial environment where retail partnerships, device distribution models, retail media integrations, and platform economics are still being created
Influence company strategy beyond traditional partnership management responsibilities
Requirements
10+ years of experience leading strategic partnerships, retail partnerships, ecosystem development, platform business development, or commercial strategy
Direct experience working with retailers, retail media networks, ecommerce marketplaces, consumer electronics channels, OEMs, hardware partners, or adjacent technology ecosystems
Proven track record of negotiating complex commercial agreements with executive stakeholders, including distribution, co-marketing, data, media, monetization, or platform partnership terms
Strong understanding of how consumer electronics products are brought to market through retail channels, including merchandising, promotional planning, channel incentives, and post-sale activation
Familiarity with retail media, shopper data, loyalty programs, audience activation, measurement, or commerce-driven advertising models
Strong executive presence with the ability to influence senior leaders internally and externally
Experience leading cross-functional initiatives across Product, Engineering, Operations, Marketing, Sales, Business Development, and partner organizations
Strong commercial judgment with the ability to identify new market opportunities and build long-term strategic partnerships
Ability to thrive in fast-moving, ambiguous environments where you’re helping define strategy—not simply executing it
Experience within Connected TV, Android TV, Google TV, consumer electronics, streaming devices, retail media, or adjacent platform ecosystems is highly valued
Benefits
Comprehensive healthcare (medical, dental, and vision) with premiums paid in full for employees and dependentsRetirement benefits such as a 401k plan and company matchShort and long-term disability coverageBasic life insuranceWell-being benefitsReimbursement for certain tuition expensesParental leaveSick time of 1 hour per 30 hours workedVacation time for full-time employees up to 120 hours through the first year and 160 hours thereafterAround 13 paid holidays per yearEligibility for stock-based compensation grants based on company and individual performanceVariable compensation-based incentives and commissions depending on roleEmployee Stock Purchase Plan allowing purchase of company stock at a discount
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