Director, Business Development — Platform Sales reporting to the Global VP of Commercial Partnerships. Lead Samba's portfolio of programmatic platform partnerships (DSPs, SSPs, and other programmatic platforms) selling across Samba's full product suite. Responsibilities include prospecting and growing a pipeline of programmatic platforms globally, selling data solutions for targeting, planning, and measurement, structuring deals leveraging identity solutions, applying consultative selling to optimize TV data use in omnichannel marketing, collaborating cross-functionally to close large-scale data and analytics agreements, managing pipeline in Salesforce, building relationships with senior leaders, meeting revenue goals, and providing client feedback to product management. Requirements include 7+ years in revenue-focused BD or sales roles in advertising, data, measurement/analytics, or AdTech/MarTech SaaS, solid understanding of programmatic and digital landscape, ability to sell to senior executives, proven track record in strategic relationship building and closing 6-7 figure sales, knowledge of syndicated data offerings, multilingual skills a plus, and excellent communication skills.
What you'll do
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Prospect and grow a pipeline of programmatic platforms (DSPs, SSPs, and adtech intermediaries) that integrate 3rd-party data and measurement solutions globally
Sell into leading advertising technology platforms, with emphasis on data solutions for targeting, planning, and measurement
Structure deals leveraging identity solutions including direct digital matching and intermediaries like LiveRamp and Experian
Apply consultative selling to help adtech clients optimize the use of TV data in omnichannel marketing
Collaborate with BD, Marketing, Product, Engineering, Legal, and Finance to architect, negotiate, and close large-scale data and analytics agreements
Manage a high-value pipeline through Samba's Enterprise Sales Process in Salesforce
Build and grow relationships with mid-level and senior leaders at target accounts to drive year-over-year upsell
Work cross-functionally to keep projects on track and connect products, clients, and client outcomes
Meet quarterly and annual revenue goals with accurate pipeline forecasting
Bring client feedback and new product ideas back to product management
Requirements
7+ years in a revenue-focused BD or Sales role in advertising, data, measurement/analytics, or AdTech/MarTech SaaS — with media companies, agencies, brands, or platforms
Solid understanding of the programmatic and digital landscape and data's role within it
Comfortable selling in a team-sell format to senior executives at adtech and measurement platforms
Track record of building multi-level strategic relationships that deliver measurable results: revenue growth, new market penetration, and market share gains
Ability to operate across client disciplines: Brand, Media, Research, Data/Marketing Sciences, Product, Sales, Technology, Finance, and Strategy
Proven ability to open, navigate, and close 6–7 figure solution sales in key verticals
Consistent history of surpassing revenue, new business, and profitability targets
Working knowledge of syndicated data offerings; able to translate data into strategic frameworks
Multilingual a plus: English required; German, French, Spanish, or Italian a bonus
Excellent written and verbal communication skills; able to make complex ideas clear and concise
Tech stack
SalesforceLiveRampExperian
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