Director – Product Marketing, DSP at InMobi Advertising | AdTechTalent
Product7 months agoOn-site
InMobi Advertising
Director – Product Marketing, DSP
product marketingDSPcommerceapp user acquisitionre-engagementretargetinggo-to-marketPLGSLGretail media networksAdtechMartechAIgenerative AI
Key details
Salary
$207K – $275K
Employment type
Full-time
Seniority
Director
Years experience
10+
Location
New York, US; San Mateo, United States
Full job description
InMobi seeks a Director of Product Marketing to lead commerce narrative, market positioning, and go-to-market strategy for DSP products. This role owns the DSP commerce story with a customer-focused perspective, defining product purpose, target customers, and market differentiation. Responsibilities include product marketing for app user acquisition, re-engagement, and retargeting as part of commerce and lifecycle outcomes. The role leads strategy across the ecosystem, including third-party integrations and partnerships, and manages product marketing engagement with measurement partners. The Director develops launch strategies, executes PLG and SLG motions, partners with Product on roadmap and success metrics, and leads cross-functional teams. Requires 10+ years experience in product marketing or go-to-market strategy within Adtech, Martech, commerce media, or retail media. Must have strong leadership, stakeholder management, and ability to translate complex capabilities into clear market positioning. The position is full-time, on-site in New York, NY or San Mateo, CA, with occasional travel. Salary range is $206,500 to $275,000 base, plus variable pay and potential equity. Benefits include medical, dental, vision, 401(k) match, generous leave, flexible hours, wellness stipend, free lunch, pet-friendly environment, and Employee Assistance Program.
What you'll do
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Lead the commerce narrative, market positioning, and go-to-market strategy for DSP products
Serve as the single-threaded owner of the DSP commerce story with a voice-of-the-customer perspective
Define what is built, for whom, why it matters, and how it should be understood in the market
Own product marketing for app user acquisition, re-engagement, and retargeting as inputs to commerce and lifecycle outcomes
Lead product marketing strategy across the broader ecosystem including third-party DSP integrations and strategic platform partnerships
Own product marketing engagement with measurement and attribution partners
Develop PR/FAQ frameworks, positioning documentation, launch narratives, and go-to-market strategies
Execute both product-led growth (PLG) and sales-led growth (SLG) motions
Partner closely with Product to validate ICP and buyer needs, define success metrics, and influence roadmap prioritization
Drive event-led and moment-led launches with strategic intent
Lead cross-functional collaboration with Product, Marketing, Sales, and Business leadership
Build and mentor product marketers focused on market-first product marketing practices
Serve as a strategic thought partner to senior leadership on DSP commerce and app growth strategy
Requirements
Proven experience in product marketing, platform marketing, or go-to-market strategy within the Adtech, Martech, commerce media, or retail media ecosystem
Ability to translate complex technical capabilities into clear, differentiated market positioning that drives adoption and revenue growth
Strong understanding of commerce, performance marketing, and retail media network dynamics, including budget allocation and buying decisions
Experience defining category narratives, value propositions, and product positioning in competitive and rapidly evolving markets
Customer-first mindset using market insight to shape product and go-to-market strategy
Experience partnering closely with Product teams to influence roadmap decisions and drive successful product launches
Experience executing both product-led growth (PLG) and sales-led growth (SLG) go-to-market motions
Strong leadership and stakeholder management skills with ability to influence cross-functional teams and senior executives
Experience building and mentoring product marketing talent and establishing scalable product marketing practices
Comfort operating in a fast-paced, ambiguous environment where priorities evolve and strategic judgment is essential
Tech stack
DSPAIgenerative AIcommerce mediaretail media networksperformance marketingPLGSLG
Benefits
Competitive salary and ESOP grant (where applicable)High-quality medical, dental, and vision insurance (including company-matched HSA)401(k) company matchGenerous vacation time, sick days, special occasion time, and company-wide holidaysSubstantial maternity and paternity leave benefits and compassionate work environmentFlexible working hoursWellness stipendFree lunch provided in offices dailyPet-friendly work environment and pet insurance policyEmployee Assistance Program (EAP)
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