Director, Product Marketing - DSP at InMobi Advertising | AdTechTalent
Product5 months agoOn-site
InMobi Advertising
Director, Product Marketing - DSP
product marketinggo-to-marketcommerceDSPapp user acquisitionretargetinglifecycle marketingPLGSLGAdtechMartechretail mediaproduct strategymarket positioning
Key details
Salary
$207K – $275K
Employment type
Full-time
Seniority
Director
Years experience
10+
Location
New York, US; San Mateo, United States
Full job description
Seeking a Director of Product Marketing to lead commerce narrative, market positioning, and go-to-market strategy for DSP products. Role includes defining product strategy, customer insights, and category definition for commerce and app growth products including user acquisition, re-engagement, and retargeting. Requires leadership in product marketing initiatives, ecosystem partnerships, and cross-functional collaboration. Based in New York or San Mateo office with regular in-office presence and occasional travel. Requires 10+ years experience in product marketing or go-to-market strategy within Adtech, Martech, commerce media, or retail media. Must have strong leadership, customer insight, and ability to translate technical capabilities into market positioning. Benefits include competitive salary ($206,500-$275,000 base), RSUs, medical/dental/vision insurance, 401(k) match, generous leave, flexible hours, wellness stipend, free lunch, pet-friendly environment, and Employee Assistance Program.
What you'll do
Act as the voice of the customer for DSP-led commerce and app growth products
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Requirements
Proven experience in product marketing, platform marketing, or go-to-market strategy within the Adtech, Martech, commerce media, or retail media ecosystem
Demonstrated ability to translate complex technical capabilities into clear, differentiated market positioning that drives adoption and revenue growth
Strong understanding of commerce, performance marketing, and retail media network dynamics, including how budgets are allocated and how buying decisions are made
Experience defining category narratives, value propositions, and product positioning in competitive and rapidly evolving markets
Ability to operate with an outside-in, customer-first mindset, using market insight to shape product and go-to-market strategy
Track record of partnering closely with Product teams to influence roadmap decisions and drive successful product launches
Experience executing both PLG and SLG go-to-market motions in high-growth technology environments
Strong leadership and stakeholder management skills, with the ability to influence cross-functional teams and senior executives
Experience building and mentoring product marketing talent and establishing scalable product marketing practices
Comfort operating in a fast-paced, ambiguous environment where priorities evolve, and strategic judgment is essential
Benefits
Competitive salary and RSU grant (where applicable)High-quality medical, dental, and vision insurance (including company-matched HSA)401(k) company matchGenerous combination of vacation time, sick days, special occasion time, and company-wide holidaysSubstantial maternity and paternity leave benefits and compassionate work environmentFlexible working hours to suit everyoneWellness stipend for a healthier youFree lunch provided in offices dailyPet-friendly work environment and robust pet insurance policyEmployee Assistance Program (EAP)
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