AdTechTalent
Product17 days agoOn-site

TripleLift

Director, Product Marketing (AI & Intelligent GTM)

AImachine learningpredictive modelingautomationproduct marketingAdTechMarTechenterprise salesCTVvideonative adsretail mediago-to-marketsales enablement

Key details

Salary

Not specified

Employment type

Full-time

Seniority

Director

Years experience

5-10

Location

New York, New York, United States

Full job description

TripleLift is hiring a Director of Product Marketing to lead AI-powered product positioning, packaging, and go-to-market strategy across CTV, video, native, retail media, and emerging formats. The role requires 8-12+ years of product marketing experience in AdTech, MarTech, AI SaaS, or media platforms, with strong technical fluency and experience supporting enterprise sales cycles. Responsibilities include leading AI product positioning and messaging, owning AI go-to-market strategy and launches, aligning revenue and pipeline impact, enabling sales with AI narratives and competitive materials, and driving thought leadership in AI-driven advertising. Benefits include medical, dental, vision plans, flexible PTO, and 401k with employer match. Salary range is $160,000 to $200,000 USD.

What you'll do

  • Lead positioning for AI-driven capabilities across predictive audience modeling, intelligent curation, creative optimization, automation, and AI-powered planning and measurement
  • Translate technical capabilities into clear business value
  • Develop differentiated messaging versus legacy platforms and point solutions
  • Own end-to-end go-to-market for AI-led launches
  • Define ICP, use cases, buyer personas, and packaging strategy
  • Align launches to quarterly pipeline goals across regions
  • Partner with ABM and Demand Gen to ensure messaging supports in-market and out-market campaigns
  • Align messaging to account journey stages
  • Build enablement materials that support high-value, complex deals
  • Develop narratives that demonstrate how AI reduces waste, improves performance, and accelerates activation
  • Build competitive battlecards
  • Integrate AI positioning into enterprise sales motions
  • Shape point of view on how AI is transforming media buying, CTV monetization, retail media, and creative performance
  • Develop content optimized for AI-influenced search and buyer behavior
  • Act as connective tissue between Product, Engineering, Sales, ABM, and Marketing Operations
  • Help operationalize account intelligence within marketing and sales workflows

Requirements

  • 8–12+ years in Product Marketing within AdTech, MarTech, AI SaaS, or media platforms
  • Experience marketing machine learning, automation, or predictive modeling products
  • Strong technical fluency with ability to translate complexity
  • Experience supporting enterprise sales cycles
  • Proven track record launching complex AI-driven solutions

Tech stack

AImachine learningpredictive modelingautomationCTVvideonative adsretail media

Benefits

Medical, Dental & Vision PlansFlexible PTO401k with employer match

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