Microsoft AI is seeking a Product Marketing Director to lead go-to-market strategy for CRM, MarTech, and related seller tools. The role involves translating complex product capabilities into clear value propositions and user journeys, collaborating with Product, UX, Sales, Enablement, and Operations teams to improve productivity and accelerate revenue growth. Responsibilities include customer listening, market research, competitive analysis, product positioning, messaging, go-to-market leadership, generative AI thought leadership, enablement scaling, and fostering a growth mindset culture. Required qualifications include a relevant degree with 4+ years business experience or equivalent, with preferred 8+ years in product marketing or management, experience with engineering collaboration, customer listening, product positioning, and advertising industry knowledge. The position is full-time, on-site in Mountain View, CA, with salary range USD 130,900 - 251,900 per year (higher in SF Bay Area and NYC).
What you'll do
Seek market intelligence signals and lead customer listening strategies and execution to identify growth opportunities, investment priorities and inform product roadmap
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Determine areas of market research and create deep collaboration with the field to connect with clients and understand their needs
Understand competitors’ strengths, weaknesses, Microsoft’s competitive positioning, and anticipate business implications
Provide subject matter expertise when developing insights from market or user research, competitive analyses, and industry trends
Synthesize and articulate customer feedback, mobilizing internal teams to address it
Lead the creation of a differentiated value proposition that aligns with customer goals
Drive the development of product positioning, value proposition pillars with tangible proof points and crisp messaging, aligned across stakeholders
Support partner teams in client facing communication and enablement
Clearly articulate product story in blog posts and tentpole event presentations for marquee product launches
Lead v-teams and direct marketing strategies for effective product releases, maximizing adoption and customer satisfaction
Set clear goals and impact metrics, orchestrating cross-functional teams to leverage appropriate marketing and sales channels to achieve them
Develop and execute impactful launch strategies leveraging key industry and first-party events, setting clear release schedule goals for Product Management teams
Act as a trusted partner and leader in the generative AI (GAI) space, representing Microsoft in strategic discussions with advertising executives and select industry events
Provide guidance to internal partners on Microsoft’s differentiated value proposition and point of view on growing ad revenue based on customer needs and industry landscape
Ensure Learning and Development, Sales and Marketing teams know roadmap, positioning and value proposition, empowering them to scale enablement across clients and internal teams
Lead select and strategic product training sessions, driving excitement and clarity around key product announcements
Proactively seek feedback from diverse clients and users, uncovering new growth opportunities and mitigating bias in AI products
Lead a culture of continuous learning with open and honest conversations and reflections, ensuring all voices are heard
Requirements
Master's Degree in Marketing, Computer Science, Business or related field AND 4+ years experience in business OR Bachelor's Degree in Marketing, Computer Science, Business or related field AND 6+ years experience in business OR equivalent experience
8+ years experience in Product Marketing, Product Management or similar role, leading cross-organizational teams and working with Engineering partners
Proven track-record in applying different customer listening approaches to inform and influence product development
Experience cultivating trust-based relationships directly with senior level leaders internally
Solid product positioning and value proposition development skills, with experience in leading differentiated value propositions and translating complex features into compelling narratives
Capacity to deal with ambiguity and iterate with partners to refine new concepts and business models
Demonstrates curiosity and actively explores options; responds efficiently to changing demands and circumstances, maintaining a constructive attitude
Data-driven problem solver: uses data to identify trends and prioritize work; sets up hypotheses and tests them to inform scaling
Organizational agility/savvy and ability to work across organizational boundaries to build alignment at multiple leadership levels and drive closure on issues
Experience leading product marketing and/or go-to-market strategy for CRM, MarTech, sales productivity, or other enterprise SaaS platforms, including translating complex capabilities into clear positioning, driving adoption and change management, and influencing cross-functional teams across Product, UX, Sales, Enablement, and Operations
Advertising industry experience with deep knowledge of the digital advertising landscape (agency, publisher, or brand side)
Benefits
Certain roles may be eligible for benefits and other compensationAdditional benefits and pay information available at https://careers.microsoft.com/us/en/us-corporate-pay
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