Director of Sales

What you'll do

• Own and execute sales strategy for Germany with accountability for revenue growth, customer acquisition, pipeline development, and commercial performance
• Lead, coach, and develop a high-performing sales team driving customer growth and expanding market presence
• Establish market priorities, territory plans, and account strategies for sustainable growth
• Create consistent operating cadence across pipeline reviews, forecasting, performance management, and deal inspection
• Ensure team maintains healthy pipeline and meets quarterly and annual revenue targets
• Recruit, hire, onboard, and develop exceptional sales talent
• Operate as player-coach participating in strategic customer meetings and supporting complex commercial opportunities
• Build executive-level relationships with agencies, advertisers, brands, and strategic partners
• Position StackAdapt as trusted strategic partner by articulating differentiated value proposition and delivering customer-focused solutions
• Support full sales cycle including prospecting, discovery, solution development, product demos, negotiations, and closing
• Lead qualification and win strategies for major commercial opportunities, pitches, and RFPs
• Partner with Client Services for seamless transition from sale through onboarding, activation, adoption, and customer success
• Collaborate with Marketing, Product, Sales Enablement, Solutions, and regional leadership on market-specific initiatives
• Represent voice of German market internally to influence product development, positioning, and go-to-market strategy
• Maintain deep understanding of market trends, competitor activity, customer needs, and emerging opportunities
• Represent StackAdapt at industry events, customer meetings, and executive forums
• Foster culture of accountability, collaboration, continuous learning, and high performance aligned with business objectives

Requirements

• 10+ years of experience in digital advertising, programmatic advertising, advertising technology, media sales, or a related industry
• Significant experience leading, coaching, and developing high-performing enterprise sales teams
• Proven track record of exceeding revenue targets and delivering sustained commercial growth within the German market
• Deep knowledge of the German digital advertising, agency, advertiser, and programmatic ecosystem
• Established relationships with senior decision-makers across agencies, advertisers, enterprise brands, and key industry stakeholders in Germany
• Strong expertise in programmatic advertising, demand-side platforms (DSPs), and the wider advertising technology landscape
• Experience developing and executing market-level sales strategies and go-to-market plans
• Demonstrated success managing complex enterprise sales cycles and closing high-value commercial partnerships
• Strong commercial judgement with ability to identify, prioritise, and execute against high-impact opportunities
• Disciplined approach to pipeline management, forecasting, performance management, and sales execution
• Ability to coach and develop teams through discovery, solution selling, negotiation, competitive positioning, and closing
• Excellent cross-functional leadership skills with ability to influence Product, Marketing, Client Services, Sales Enablement, and executive leadership teams
• Exceptional communication, presentation, negotiation, and executive stakeholder management skills
• Balance strategic leadership with hands-on involvement in customer engagements and critical commercial opportunities
• Collaborative, growth-oriented leadership style with passion for developing people and building high-performing teams
• Professional fluency in German and English

Tech stack

Benefits