AdTechTalent
Programmatic18 days agoOn-site

Appodeal, Inc.

Director of Revenue / Go-to-Market Lead, UA

directormobile UAperformance marketingprogrammatic advertisingDSPcampaign optimizationadvertiser verticalsmobile ad techdata analysismedia buyingbusiness english

Key details

Salary

Not specified

Employment type

Full-time

Seniority

Director

Years experience

5-10

Location

Barcelona, Spain

Full job description

Appodeal is seeking a Director of Revenue for its BidMachine UA business unit in Barcelona, Spain. The role involves identifying and validating new advertiser verticals and revenue opportunities, collaborating with product and engineering teams to translate these into technical requirements, and leading hands-on campaign optimization with analysts and media buyers. The candidate will track competitor activity in the DSP space, maintain alignment with UA leadership, and guide the Head of Revenue Operations. Requirements include 6+ years in mobile UA, performance marketing, or programmatic advertising, strong analytical and relationship management skills, excellent communication, advanced business English, and willingness to relocate to Barcelona.

What you'll do

  • Identify and validate new advertiser verticals and revenue opportunities with meaningful budget
  • Bring opportunities to the technical team and drive fast go/no-go decisions
  • Lead hands-on campaign optimization with analysts and media buyers
  • Track competitor and adjacent-player activity in the DSP space and react quickly
  • Maintain communication with UA leadership to align priorities and feasibility
  • Provide guidance and direction to the Head of Revenue Operations

Requirements

  • 6+ years of experience in mobile UA, performance marketing, or programmatic advertising
  • Experience starting from a data-analyst or media-buying background and growing into a commercial/strategic role
  • Deep familiarity with UA and mobile ad tech market dynamics, including DSPs, CPI networks, and the broader competitive landscape
  • Ability to operate across relationship-driven and analytical work
  • Strong bias to action and comfortable making decisions with incomplete information
  • Excellent communication skills and ability to work cross-functionally with engineering, product, and sales
  • Advanced Business English in writing and speaking
  • Willingness to relocate to Barcelona

Tech stack

DSPCPI networksmobile ad techautomated biddingprediction models

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