Director of Product Marketing, AI Commerce

What you'll do

• Lead customer listening strategies to understand shopper, merchant, advertiser, and partner needs using research, usage trends, and competitive insights
• Anticipate market shifts, competitive threats, and whitespace to define Microsoft’s leadership position and influence roadmap prioritization
• Define differentiated positioning and compelling value propositions translating complex AI capabilities into business impact narratives
• Drive consistent storytelling and alignment across Product, Communications, Sales, and Marketing
• Lead end-to-end go-to-market strategies including launch readiness, success metrics, segmentation, adoption, and growth plans
• Equip Sales, Business Development, Marketing, and partner teams with positioning, scenarios, and competitive differentiation through enablement materials and training
• Serve as strategic partner to Product and Engineering throughout product lifecycle influencing roadmap with customer empathy and market insight
• Frame business opportunities, prioritize customer problems, and identify monetization pathways for emerging AI commerce scenarios
• Collaborate across Microsoft AI, Bing, Copilot, Edge, Advertising, Merchant, and partner ecosystems to align product and GTM priorities
• Represent Microsoft’s AI commerce strategy in customer conversations, executive briefings, and industry events
• Position Microsoft as a leader in conversational commerce through executive presentations, blogs, keynotes, and external storytelling

Requirements

• Master's Degree in Marketing, Computer Science, Business or related field AND 4+ years experience in product marketing, business planning, or product strategy OR Bachelor's Degree in Marketing, Computer Science, Business or related field AND 6+ years experience in product marketing, business planning, or product strategy OR equivalent experience
• Preferred: Master's Degree AND 8+ years or Bachelor's Degree AND 12+ years experience in product marketing, business planning, or product strategy or equivalent experience
• 10+ years in Product Marketing, Product Management, Strategy, or Business Planning across consumer tech, commerce, AI, or digital platforms
• Proven experience partnering with Product and Engineering to shape strategy and influence roadmap
• Experience in positioning, messaging frameworks, and customer-centric narratives for innovative products
• Experience leading cross-functional GTM initiatives across complex organizations
• Deep understanding of digital commerce, online shopping behaviors, marketplaces, advertising, merchant platforms, or retail tech
• Experience with written and verbal communication to executive audiences
• Proven ability to thrive in ambiguous, fast-moving, collaborative environments
• Experience using insights, research, experimentation, and analytics to drive decisions
• Experience with AI products, conversational AI, intelligent agents, recommendation systems, or generative AI
• Experience in commerce platforms, retail media, search, shopping, fintech, payments, merchant solutions, or ad tech
• Experience launching new categories or disruptive products
• Solid understanding of the evolving AI commerce and consumer AI landscape

Tech stack

Benefits