Mountain View, United States; Redmond, United States
Full job description
Microsoft AI is seeking a Director of Product Marketing for AI Commerce to lead initiatives in AI-powered shopping, merchant, and transactional experiences. The role involves shaping product strategy, defining positioning and messaging, leading go-to-market strategies, and collaborating cross-functionally with Product, Engineering, Sales, and Marketing. Candidates should have 10+ years of experience in product marketing or related fields, strong skills in market insight, storytelling, and AI commerce domains, and the ability to influence roadmaps and lead complex GTM initiatives. The position is full-time, hybrid, based in Redmond, WA or Mountain View, CA. Salary ranges from USD 130,900 to 251,900 annually, with higher ranges for SF Bay Area and NYC. Benefits eligibility varies.
What you'll do
Lead customer listening strategies to understand shopper, merchant, advertiser, and partner needs using research, usage trends, and competitive insights
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Mountain View, United States; Redmond, United States
Full-time
Anticipate market shifts, competitive threats, and whitespace to define Microsoft’s leadership position and influence roadmap prioritization
Define differentiated positioning and compelling value propositions translating complex AI capabilities into business impact narratives
Drive consistent storytelling and alignment across Product, Communications, Sales, and Marketing
Lead end-to-end go-to-market strategies including launch readiness, success metrics, segmentation, adoption, and growth plans
Equip Sales, Business Development, Marketing, and partner teams with positioning, scenarios, and competitive differentiation through enablement materials and training
Serve as strategic partner to Product and Engineering throughout product lifecycle influencing roadmap with customer empathy and market insight
Frame business opportunities, prioritize customer problems, and identify monetization pathways for emerging AI commerce scenarios
Collaborate across Microsoft AI, Bing, Copilot, Edge, Advertising, Merchant, and partner ecosystems to align product and GTM priorities
Represent Microsoft’s AI commerce strategy in customer conversations, executive briefings, and industry events
Position Microsoft as a leader in conversational commerce through executive presentations, blogs, keynotes, and external storytelling
Requirements
Master's Degree in Marketing, Computer Science, Business or related field AND 4+ years experience in product marketing, business planning, or product strategy OR Bachelor's Degree in Marketing, Computer Science, Business or related field AND 6+ years experience in product marketing, business planning, or product strategy OR equivalent experience
Preferred: Master's Degree AND 8+ years or Bachelor's Degree AND 12+ years experience in product marketing, business planning, or product strategy or equivalent experience
10+ years in Product Marketing, Product Management, Strategy, or Business Planning across consumer tech, commerce, AI, or digital platforms
Proven experience partnering with Product and Engineering to shape strategy and influence roadmap
Experience in positioning, messaging frameworks, and customer-centric narratives for innovative products
Experience leading cross-functional GTM initiatives across complex organizations
Deep understanding of digital commerce, online shopping behaviors, marketplaces, advertising, merchant platforms, or retail tech
Experience with written and verbal communication to executive audiences
Proven ability to thrive in ambiguous, fast-moving, collaborative environments
Experience using insights, research, experimentation, and analytics to drive decisions
Experience with AI products, conversational AI, intelligent agents, recommendation systems, or generative AI
Experience in commerce platforms, retail media, search, shopping, fintech, payments, merchant solutions, or ad tech
Experience launching new categories or disruptive products
Solid understanding of the evolving AI commerce and consumer AI landscape
