Director of Product Marketing, Agency Growth for Microsoft AI Monetization team. Individual contributor role focused on product marketing strategy, storytelling, and go-to-market execution for AI and advertising business solutions targeting agencies. Responsibilities include developing positioning, messaging, enablement content, customer insights, competitive analysis, and driving collaboration across sales, marketing, product, and engineering. Requires 10+ years experience in product marketing or related fields, preferably with advertising or B2B technology products and agency marketing experience. Must meet Microsoft security screening requirements. Role is full-time, on-site in Mountain View, CA.
What you'll do
Develop product positioning, messaging, and value proposition for agency audiences across advertising and AI business solutions portfolio
Own product marketing strategy and storytelling for agency audience
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Enable partner teams with client-facing narratives and assets
Contribute to product launches through blog posts, event presentations, and other storytelling formats
Build go-to-market strategy and execution for AI-era products, including pilot to scale with agency partners
Create enablement content such as pitch narratives, presentations, one-pagers, and competitive materials
Collaborate with sales and marketing teams to drive product adoption and customer satisfaction
Develop integrated marketing content across web, event, webinar, email, social, and other channels
Build customer evidence including case studies, benchmarks, and performance proof points
Serve as voice of agency audience to product and engineering teams to inform roadmap and product requirements
Lead customer listening strategies and market intelligence efforts to uncover growth opportunities
Partner with field teams to engage agencies and clients, synthesize feedback, and translate insights into recommendations
Conduct competitive analysis to assess market dynamics and Microsoft’s differentiation
Drive development of insights from user research, industry trends, and market signals
Champion culture of continuous learning, AI adoption, and inclusive innovation
Seek feedback from diverse customers and stakeholders to uncover new opportunities
Foster open dialogue and ensure all voices are heard in shaping product and marketing strategies
Requirements
Bachelor's Degree in Business, Marketing, Communications, Journalism, Economics, or related field AND 10+ years of product marketing, integrated marketing, or paid media experience OR Master's Degree in Business, Marketing, Communications, Journalism, Economics, or related field AND 8+ years of product marketing, integrated marketing, or paid media experience OR equivalent experience
Experience marketing advertising, adtech, or B2B technology products, especially launching products in new or emerging categories or AI-powered products or platforms
Experience working with or marketing to advertising agencies, holding companies, or media buying organizations
Strong writing and content development skills including storytelling, pitch materials, messaging, and sales enablement assets
Experience influencing and driving collaboration across sales, marketing, product, and engineering teams
Ability to meet Microsoft, customer and/or government security screening requirements including Microsoft Cloud background check
Tech stack
AIadvertisingadtechB2B technologyintegrated marketingpaid media
Benefits
Eligible for benefits and other compensation (details at https://careers.microsoft.com/us/en/us-corporate-pay)
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