Director of Product Marketing responsible for strategy and commercialization of adMarketplace products. Lead product marketing initiatives, define positioning, messaging, competitive strategy, and go-to-market plans. Collaborate with senior stakeholders across Product, Sales, Marketing, and other teams. Requires 7-10+ years experience in product marketing within advertising or related fields, strong commercial orientation, and ability to manage complex launches. Compensation range $170,000 - $225,000 plus bonus and equity. Location: New York, NY.
What you'll do
Own product marketing strategy for a portfolio of products, solutions, and strategic initiatives
Define target audience, customer problem, market opportunity, value proposition, competitive differentiation, commercial narrative, and route to market for each offering
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Identify opportunities to improve product strategy, audience strategy, and commercial activation
Ensure products are launched, understood, adopted, sold effectively, and positioned to achieve commercial potential
Build repeatable templates, launch frameworks, messaging systems, and operating processes
Own differentiated positioning, messaging, value propositions, proof points, and claims
Build audience-specific narratives for advertisers, agencies, publishers, and internal teams
Own competitive positioning including competitor analysis, differentiation, objection handling, and strategic response
Translate product capabilities, performance data, customer evidence, market trends, and competitive intelligence into recommendations
Partner with Insights and Measurement to identify benchmarks, proof points, case studies, and evidence
Lead cross-functional GTM planning for new products, major features, strategic initiatives, and changes
Drive alignment and accountability across multiple teams
Assess launch readiness and recommend market introduction timing and approach
Navigate competing priorities and stakeholder perspectives
Monitor launch performance and market response, identify barriers to adoption, and lead corrective actions
Maintain structured feedback loops across customer conversations, sales activity, competitive developments, product performance, launch results, and internal stakeholders
Synthesize market signals into implications for product strategy, roadmap prioritization, positioning, and commercialization
Represent customer, market, and commercial considerations in product planning and strategic decision-making
Challenge assumptions and surface risks when product capabilities, customer expectations, positioning, and commercial plans are not aligned
Bring clear recommendations, tradeoffs, and points of view to senior stakeholders
Requirements
7–10+ years of Product Marketing experience, ideally within advertising, media, marketplace, SaaS, or technology
Demonstrated ownership of product positioning, go-to-market strategy, commercialization, and launch outcomes for complex products
Experience within digital advertising or a closely related ecosystem, with an understanding of advertiser needs, performance media, and commercial dynamics
Demonstrated ability to independently own complex Product Marketing workstreams and influence senior cross-functional stakeholders
Strong commercial orientation, with the ability to connect product capabilities to customer needs, competitive differentiation, adoption, and revenue opportunities
Experience building differentiated positioning, messaging frameworks, value propositions, competitive narratives, and market-facing claims
Experience leading complex cross-functional product launches across multiple teams, dependencies, and stakeholders
Strong written and verbal communication skills, with the ability to create and present crisp executive-ready, customer-ready, and sales-ready materials
Ability to operate in ambiguity, bring structure and a clear point of view, and move work forward with limited oversight
Strong analytical judgment, including the ability to use data, customer feedback, competitive intelligence, and market signals to shape recommendations
Benefits
Robust continuing education programManagement trainingRegular company-wide lunch and learnsWell-defined career pathsComprehensive healthcareWellness programsPaid time offCommuter benefits401k matchingSummer FridaysCatered lunchesFully stocked kitchenZogSports teamsHappy hoursCorporate retreats
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