Director of Marketing Measurement Strategy & Implementation

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The Director of Marketing Measurement Strategy & Implementation at Microsoft Advertising is responsible for developing and operationalizing marketing measurement strategies that drive marketing direction and investment decisions. This role partners with marketing, sales, analytics, product, and finance leaders to create outcome-based measurement frameworks linking marketing efforts to growth and revenue. Responsibilities include designing and implementing advanced measurement methodologies such as attribution models, incrementality testing, and media mix modeling, applying privacy-first measurement approaches, leveraging modern marketing data stacks and AI-driven tools, translating insights into executive recommendations, leading adoption of measurement systems, managing large scale projects, tracking deliverables, and ensuring compliance. Required qualifications include a Bachelor's degree and 10+ years of relevant experience, with preferred qualifications including advanced degrees and extensive hands-on experience in marketing measurement, change management, privacy-first environments, and AI platforms. The role is full-time, on-site in Redmond, WA; San Francisco, CA; or Mountain View, CA. Salary ranges from $130,900 to $251,900 annually, with higher ranges for specific locations.